What is a Google Featured Snippet?

When you search on Google, you get directed to the Search Engine Results Page often referred to as SERP. This page displays...


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Topics: Content Marketing, SEO,

COVID Business Trends - Adjust, Pivot or Reinvent? | Small Business

During the COVID Pause, as business owners or principles, we have adjusted, pivoted or reinvented our businesses to keep...


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Topics: Marketing & Business Tips,

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9 Contractor Marketing Tips for Business Growth

The key to producing the right new clients is to find them when they search online for your help or services. If you think...


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Topics: Home Improvement Marketing,

Kickstart Your Town’s Economic Growth and Development

What factors are key for economic growth and development? Getting beyond the "it's the economy, stupid," mindset.

That phrase...


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Topics: Economic Development,

5 Home Improvement Advertising Ideas in 5 Minutes

Run out of home improvement advertising ideas? Home centers create dozens of ad campaigns throughout the year, ranging from...


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Topics: Home Improvement Marketing,

Marketing an Upstate NY County for Economic Development

Over the 10-year period from 2010 through 2019, Economic Development initiatives funded by the Greene County, NY Legislature...


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Topics: Economic Development,

How to Attract Home Improvement Leads

You may not know it, but you might have home improvement leads out there who do not know about your home center. More than...


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Topics: Home Improvement Marketing,

Economic Development 101: Nothing Attracts Success Like Success

Greene County, NY doesn’t have a city.  What it does have are 14 Catskill Mountain, Rural Valley, and Historic Hudson River...


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Topics: Economic Development,

You Need a Home Improvement Marketing Strategy. Here's Why.

Does your business have a strong home improvement marketing strategy in place for 2020? If not, then this is a great time to...


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Topics: Home Improvement Marketing,

3 Benefits of Digital Marketing for Attracting Home Improvement Leads

Let’s face it: home improvement businesses need digital marketing more than ever. Why? Because we live in an increasingly...


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Topics: Home Improvement Marketing,