One of the first steps in any marketing campaign should be keyword research. Doing so will help you to find out what’s important to your audience.The use of keywords has a significant impact on organic page rank in search engines. 75% of internet users never even look past the first page of search results.
What does that mean for you? It means you want to be on that first page! Utilizing keyword research is imperative in acquiring and maintaining your audience’s attention. Here are some benefits of keyword analysis:
There is no need to waste time and try to guess what your audience wants. You can easily conduct a keyword analysis and use your findings to help restructure your marketing campaign around a specific theme or audience.
Now you are all set with the tools necessary to create a successful marketing campaign!
What is quality content? Quality content creates curiosity, captures imaginations, compels actions, describes possibilities, ignites new modes of thinking and challenges old ones.
So, how can a small business generate, not just run-of-the-mill content, but truly killer content? Check out this helpful eBook: