Answers / Content Marketing

    What is a Google Featured Snippet?

    When you search on Google, you get directed to the Search Engine Results Page often referred to as SERP. This page displays...


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    Topics: Content Marketing, SEO,

    How to Write Blogs That Rank High in Search

    The search result at the top position on Google actually gets 33% of the total search traffic for that keyword, according to ...


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    Topics: Content Marketing,

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    How to Improve Your Landing Page Experience

    You could have an amazing ad campaign on social media, Google or Bing, but you may be hurting your results with the landing...


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    Topics: Content Marketing, Inbound Marketing, Landing Pages

    Do You Have a User Friendly Website, or are You Losing Customers?

    You may remember from 6 Things to Consider when Designing your Website, that I argued your audience was one of the most...


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    Topics: Web Design, Content Marketing,

    How to Write Enticing Blog Titles Readers Can’t Resist

    You may have great blog content, but is your title enticing?

    The first thing that will attract readers to your blog is the...


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    Topics: Content Marketing,

    3 Key Stages in the Inbound Marketing Funnel

    For any strong inbound marketing plan to be effective, it must address the 3 stages of the buyer’s journey:

    1. Awareness Stage
    2. ...

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    Topics: Content Marketing, Inbound Marketing, Marketing & Business Tips

    How to Use Content Generation to Your Best Advantage

    Placing content onto your blog or website can be useful, with varying effectiveness, for driving leads to your site. However,...


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    Topics: Content Marketing, Inbound Marketing, Marketing & Business Tips

    Why Content Marketing Isn’t Benefiting Your Business

    Have you ever wondered if content marketing actually works or why your business isn't benefiting from content marketing?

    ...


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    Topics: Content Marketing,

    5 Simple Tips on How to Write More Engaging Content

    When you’re competing with billions of other businesses online, it can be hard to set yourself apart from the competition.

    The...


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    Topics: Content Marketing,

    How to Create Content That Stands Out

    According to marketing research firm Ascend2, the #1 goal of marketers is to improve engagement through their marketing...


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    Topics: Content Marketing,