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Are you creating an Economic Development Marketing Plan for your State, County, Town or Region?
Creating and managing a successful Economic Development Marketing Plan can seem challenging. However, by following our three-step method, you can stimulate revitalization and growth in your region.
Your region’s vision is the core of your plan, so start by defining the goals of your plan. Is your goal to revitalize Main Street businesses? Or are you seeing to increase tourism? Do you need to attract new businesses? Or can you promote the businesses that are already a key part of your town or region?
Don't forget you are speaking to several audiences, with two key differentiators:
Over time you will find that platforms, activities, actions or messaging will change. However, the amount of effort that is being applied should stay at a consistent level or increased.
We recommend creating a website for your campaign or region, even if it is not elaborate. Your website's statistics can determine what promotions and outlets are most effective. Install Google Analytics and analyze the results of your marketing campaigns.
Review how people have found the website, where they came from and what pages they spent time looking at. Then, update your economic development marketing plan and campaigns to get better results. That is how you will see the best progress over time.
Our case study details a decade-long strategic evolution of a Buy Local and Business Attraction program.
Tags: Economic Development
Topics: Economic Development,