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5 Ways to Attract New Customers with Your Home Improvement Business Facebook Page

By Sara Beth Jonassen
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No matter the size of your home improvement center or lumberyard, you stand to benefit from attracting new customers from social media. Creating new customers from the followers on your business’s Facebook Page is a matter of gaining their attention and trust. Once they’re fans of your brand, you stand a better chance of getting them to stay followers, and maybe even one day make a purchase. How? It’s simple. Share fun and useful stuff. In other words, things your potential new customers will find interesting.

Let's plan your strategy.More than ever before, your potential customers are active on their Facebook Pages. Globally, there are over 2.38 billion monthly active users on Facebook. It’s no longer a question of whether or not your business should have a Facebook Page, it’s a matter of giving your Page the most exposure. And maybe even creating a customer or two in the process.

Don’t worry. it’s easy to expand the reach of your current Facebook business Page, and most of these suggestions can start working for you today!

Here are 5 simple ways to attract new customers with your home improvement business’s Facebook Page:


1) Post Fun Stuff!

The more fun you have posting, the more your followers will interact, comment, and share with their friends. So, give them something great to follow for! Share interesting, thought-provoking and fun posts with your audience.

For example, you could share showstopping before and after remodel images, unusual or trendy design ideas, design tips and tricks, and budget saving techniques. It helps to present your home improvement brand just as it is, as naturally as possible. A recent Smart Insights study found that 86% of consumers prefer an authentic and honest brand personality on social networks.

Pro Tip: Aim for 3-5 posts a week and respond to messages and comments to keep the conversation going!

 

2) Post Project Images

You do a great job supplying or participating in those new builds or home remodels – why not share the results? Sharing images of completed design projects is a fun and easy way to strut your stuff – and attract the attention of your Facebook audience.

And don’t forget to tag the people involved (designers, customers, brands, and anyone else involved in the project). The will give the post added reach, and may result in new followers! Here’s how to do it:

  • Tagging: As your writing the post, enter the “@” symbol, and then type the person or company’s Facebook Page name.
  • Hashtags: Use hashtags to join a popular conversation (or create a new conversation) by clicking “#” and typing the phrase.

 

3) Post Contests, Giveaways, and Deals

What better way to get your followers excited about your Page than with a great contest, deal or giveaway? Give them some special incentive, like a unique coupon code just for Facebook fans, or something valuable that they will likely share on social media if they win.

Ask visitors to “Like” your page and/or comment on the post in order to be entered. Then share the invitation in email newsletters and on your website to gain new followers.

It helps to give visitors incentive to win. Example: “Ugly Kitchens in need of a Makeover” image contest, where visitors submit an image of their outdated kitchens and the winner gets a discount or coupon.

Pro tip: Pin these “contest” posts to the top of your Page to make them easier to find.

 

4) Stay Active Using Your Business Page

Like, share and comment on other posts using your Facebook business Page. This is one of the easiest ways to grow your reach naturally. Consider interacting with local contractors, vendors or suppliers, other local businesses, charities, and community organizations. Look for local event announcements and spread the word on your page. The sky’s the limit on how you can interest with other Pages to create a broader following. 

 

5) Create Page Stories  

Facebook Page Stories are useful for connection with your audience in a more frequent, authentic and casual way. They only last 24 hours but are more accessible to a wider audience than your Page’s regular feed. It's a great way to update to your entire audience, make announcements, or share a real-time video or image.

  • Here’s the step-by-step on how to share a story from your mobile device (Android and iPhone).
  • From desktop, click on the “+” icon next to the profile picture. For a text-based post (“Design Tip of the Week,” for example) elect a background image then add text and emojis. Or you can share images, videos or a slideshow of images. Once you’re ready to post, you can select if you want “Your Page’s Story” or “News Feed” or both (by selecting checkboxes)

 

We hope you enjoy using these 5 simple techniques to help attract new customers to your home improvement business Facebook Page. The most important part of all is to have fun sharing! Fun is contagious, and when you’re enjoying yourself on Facebook, your followers will, too.

 



Attract More Customers to Your Home Center

You know that your home improvement center or lumberyard is the perfect DIYer’s one-stop-shop. Want to get the word out to potential customers? Our team has advanced expertise in Home Improvement Marketing and we’re here to answer your questions or help you get started today.   

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