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Why You Should Have a Responsive Website Design

By Emily Boziwick

ThinkstockPhotos-505623768-1.jpgToday, more people search websites from mobile devices than from conventional computers.

Different devices have different ways of reading a website. That’s why it’s so important for you as a small business owner or a marketer to make sure that your website is responsive and can be read on all types of devices.

Whether this may be a tablet, a desktop computer, or a cell phone, having a responsive website is important to the usability and success of your website.

In this blog, we’ll discuss the importance of a responsive website and why you should have a responsive website in the first place.

What is a Responsive Website Design?

A responsive web design allows a site’s layout to automatically change and adapt to any screen’s size. It’s essentially a “mobile-friendly” approach.

A wide screen display can receive a site design with multiple columns, while a small screen can only accommodate a single column of content but still have the same amount of content.

 

The Importance of a Responsive Website

With all the new technology popping up in this digital world, consumers are searching for products and services on all types of devices in all types of environments. So you want your website to be able to be accessible regardless of which device the consumer may be using and at any given time.

By ensuring consistency of information across all devices, but with a layout and experience suited to each device and screen, you are doing your best to support your customers and give them what they are looking for in this fast-paced digital world.

 

Responsive Websites Improve Your Search Engine Rankings

Giving your consumers the ability to access your site on any type of device allows your site to rank higher in search engines.

Google has long recommended using responsive website design to support different devices and screens and actually rewards websites that have “mobile-friendly” viewing by ranking them higher in the search engine results page.

Not only are websites being rewarded for having a responsive web design, but websites that do not have such a design are actually being penalized.

So remember that having a responsive web design is a crucial factor in SEO.

 

Responsive Websites Keep Your Consumers Engaged

Imagine you’re a consumer using a website on your iPhone.

You’re on the move and have a very busy schedule but want to look up some place to meet your friend for lunch and need to find a restaurant right away. You click on a website that you found through Google but you can’t read their menu because the type is small, the formatting is difficult to deal with and the entire website is just way too problematic to navigate. You’re going to hit the back button and go back to your search results page, right?

Having a non-responsive website increases your bounce rate. And since most of consumers today are using their mobile devices to access websites online, if yours isn’t responsive, your bounce rate is going to be much higher than it should be.

Keep your consumers engaged on your website and make it easy for them to navigate around!

This is where a responsive web design comes in handy.


 

Think you may need to upgrade your website to a responsive design? Get a FREE website analysis from our team and we’ll help you get started!

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Tags: Web Design