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This Week in Marketing: 6/28/2013


Presenting your business as trustworthy online is becoming increasingly important as more and more consumers use the internet for research. There are a number of ways to ensure that your content comes across as both safe and informative. We've compiled these resources to get you started.

3 Ways to Keep Your Email Content Short

Email ContentWhen it comes to your email newsletter, deciding what and how much to write can be a struggle for small businesses. You want to give readers the information they need while still grabbing their attention. If you want to stand out from the flood of emails in your customers' inboxes, focus on keeping the content shorter with clear call-to-action links, which will be more attention-grabbing than a wall of text.

Read More from Constant Contact →

Social Media Marketing For Small Business

Small Business Social MediaMost small businesses handle some or all of their own social media marketing. While, it can seem like an overwhelming task to tackle, it's something you can achieve great results with. Use all of the data available to you about your customers to speak directly to them in your messaging.

Make sure that what you're posting on social networks isn't flagged as spam, by following these guidelines.

Read More from Content Equals Money →

How to Choose Trustworthy WordPress Themes & Plugins

WordPressHow can you identify trustworthy themes and plugins? There are a few telltale signs that you can look for. The official WordPress directory is where you should start your search for plugins since it is actively maintained and policed. Next, look at the plugin's download count and reviews which will give you an idea of how popular and tested it is. Also, be sure to check that the plugin is compatible with the version of WordPress you are running.

Read More from Search Engine Watch →

STUDY: 79% of Consumers Trust Online Reviews As Much As Personal Recommendations

A recent survey from BrightLocal revealed that more and more consumers are reading reviews online before making purchasing decisions. 79% of these consumers also felt that online reviews held as much weight to them as a personal recommendation from a friend. This highlights the need for businesses to closely manage their online reputations.

Read More from Search Engine Land →