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This Week in Marketing: 6/21/2013

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Social media changes very quickly and if you're not up-to-date on the new trends, then you could be missing out on great marketing opportunities. It's a good idea to regularly audit your social media practices and adjust them to reflect the ever-changing social environment.


4 Fresh Trends in B2B Social Campaigns

B2B SocialUsing social media to connect via B2B marketing is a very different beast from connecting with individuals. You have to go beyond likes and simple conversations and really form relationships. Some great ways to do this include expanding your reach beyond a single social network, and by regularly reevaluating your incentives and changing them as needed.

Read More from Convince and Convert →


How to Use Hashtags in Your Social Media Marketing

HashtagsWith Facebook finally adding hashtag capabilities, it's now official that all of the top social networks use them. If you've never used a hashtag before, they're a great way to boost your social marketing and also monitor trends in topics and discussions. While they may seem like a simple concept, there is a right and a wrong way to use them, so make sure you're aware of the differences.

Read More from Constant Contact →


How to Write a Blog Post When You Hate to Write

Blog PostsIt's a fact of life that some people hate writing, but that shouldn't stop you from being able to write a blog for your business. Blog writing for your business can be made much simpler and less of a chore by taking some key preperatory steps. First, compile a list of questions that you get asked by your customers, then use your answers to these questions as your blog posts.

Read More from Content Equals Money →


Google Advises Creating Quality Sites, Not Links

In a quiet update to their official webmaster policies, Google has made it clear that their rankings are considering site quality much more than site links. This means that many link building practices previously employed in SEO will no longer have the same effect to page ranking and should likely be phased out.

Read More from Search Engine Land →