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This Week in Marketing: 4/3/2015

By KathodeRay Media
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As we announced last week, Google's major algorithm change will revolutionize the way mobile friendliness is determined. Starting on April 21, this new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe.

This week, we'll share resources that will help you best prepare for "mobilegeddon," including ways to maximize your mobile strategy and determine your site's mobile friendliness. Also, explore 5 trends to watch in the mobile-first search era.


April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

By some estimates, more than 60 percent of all Google searches are now performed on mobile devices, so it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users.

However search results progress, it's clear that the companies who cater to mobile users best will earn the most visibility from Google. If you've not yet implemented a mobile strategy for your online presence, now is the critical time to get it done.

Read More from Entrepreneur.com


5 Trends to Watch in the Mobile-First Search Era

New figures from eMarketer reflect the growing mobile momentum with estimates that mobile advertising spend will be double that of desktop by 2017, and by 2019, mobile will account for 72 percent of total digital ad spend.

This should come as no surprise as mobile is topping list of where consumers are spending their time. Late last year, comScore reported that 60 percent of time online is spent on mobile, the majority of activity happening within apps.

Read More from Search Engine Watch


The Future of SEO and Google's Search Algorithm in 2015 and Beyond

SEO is a funny thing. Some people love it. Others think it's the bane of the entire internet. As for me, I simply accept the fact that it not only exists, but can literally make or break a business in the digital age.

Over the past few years, the amount of changes Google has made to their algorithm has been profound, and now that 2015 is here, I see these changes only increasing in frequency. But this evolution is good. Google wants to reward great content. They want to make searchers happy. And they certainly don't want you (or me) using another search engine.

Read More from The Sales Lion


7 Musts to Maximize Your Company's Mobile Strategy

For the first time, mobile devices outnumber people. This milestone underscores one crucial fact for entrepreneurs: as the number of mobile devices rises, so do their importance.

Eighty-five percent of consumers believe their mobile devices are essential to daily life. Clearly, the mobile interface is crucial for consumers, and the savvy businesses that hope to connect with them increasingly choose to do so via smartphones and tablets. A mobile strategy can help companies of all sizes reach more customers and help maintain a strong industry advantage.

Read More from Entrepreneur.com