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This Week in Marketing: 3/6/2015

By KathodeRay Media

The information we gather about a website's performance is only as good as our timely utilization of that data. This week, discover how to best use Google Analytics to your advantage by creating custom "intelligence alerts." Also, ramp up your SEO game with a quick "tech check" and stronger meta descriptions.

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Google Analytics provides you with predefined alerts that guide you through certain changes in engagement, traffic or visitor data, but they are hard to notice if you're not looking at your web analytics on an hourly basis.

However, you are able to add custom intelligence alerts that update you of any changes that are important to you (e.g., when your traffic increases by 10% day over a single day). The tool makes it possible for you to respond faster to changing data, and you can also use it to keep your colleagues up to date.

Read More from The Moz Blog

Busted SEO Campaign? Fix It With 3 Easy Checks!

You’ve sold an SEO project to a small business customer, targeted the right keywords, optimized the Web design, promoted the site, and earned quality links - but 90 to 120 days into the campaign, things aren’t going so well.

Now what should you do?

Here’s a simple checklist to review campaigns and find roadblocks that might be impeding success.

Read More from Search Engine Watch

How To Write A Meta Description That Gets Click-Throughs

I feel sorry for meta descriptions.

Google has long held that meta descriptions do not impact search engine rankings. Thus, people have long neglected them, pushing them to the back burner or delegating their creation to the lowly intern. Once written, meta descriptions are scarcely given a second glance or further consideration.

Meta descriptions get short shrift because well-written descriptions won’t help your site rank.

Or will they?

Read More from Search Engine Land