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This Week in Marketing: 3/13/2015

By KathodeRay Media

As marketing trends change, it's important not to get stuck in an outdated modus operandi. This week, we share tips for event marketing via social media, and an interesting infographic from Entrepreneur.com that reveals the formula for successful hashtag use. We'll also delve into the emergence of marketing automation and its practical application.

14 Tips To Incorporate Social Media Into Event Marketing

Social media and event marketing are like peanut butter and jelly — they are great together.

In this digital age, any business not integrating social media marketing into their trade show presence is losing business to their competitors. Social media is an essential marketing channel for event marketers — I don’t know about you, but I can’t eat a plain peanut butter sandwich.

Following are ideas for using social media before, during and after your event to connect with prospects, deepen relationships with customers, and attract the trade show attendees to your booth.

Read More from Marketing Land

The Ultimate Hashtag Cheat Sheet (Infographic)

By now you know that hashtags are like clickable magnets, drawing eyeballs to your social content. But did you know that if you use too many -- more than two or so per post -- it can actually drive people away? That is with the exception of Instagram, where numerous hashtag use is the norm and reel in tons of views. Eleven hashtags per post on the photo-sharing hub is the magic number...for now.

Sounds like a lot to remember? It can be. Each social platform has its own unwritten rules for hashtaggery and they’re constantly changing.

Read More from Entrepreneur.com

Reactive, Assumptive and Behavioral Modeling: Marketing’s Quest for Humanized Content

Are you marketing like a robot?

Marketing has come a long way. While automation was once considered the “bleeding edge” of marketing technologies, the industry has caught up and most SaaS companies provide at least some level of automation.

Right now, marketing can be divided into three approximate categories: reactive, predictive, and, new kid on the block, behavioral.

Read More from Social Media Today