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This Week in Marketing: 2/20/2015

By KathodeRay Media

For many businesses, there is a huge potential for social media marketing to increase sales. However, a lack of understanding on how to achieve those results often puts social channels on the back burner. This week, we compiled articles relating to successful social media marketing, and ways to leverage it as part of your content strategy.

The Top 10 Benefits Of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture.

Read More from Forbes

How to Boost Your Content Reach with Social Media

Looking for the best ways to publicize your content?

Want more social exposure from the get-go?

Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences. In this article I’ll share posting guidelines you can use to promote your content for the first 24 hours after it goes live.

Read More from Social Media Examiner

Using Social Media to Produce Better Content

At the start of every content marketing campaign, you’ve got to do a little bit of strategizing with your team. During that time, you will inevitably discuss social media and how you can leverage it as part of your content strategy. And really, social media is a gem when it comes to this because not only can you use it to promote your content, but you can use it as you strategize and plan, as well.

Read More from Content Equals Money