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This Week in Marketing: 1/9/2015

By KathodeRay Media

In this week's newsletter we'll focus on content in 2015 as Google continues to put more emphasis on the effect of content for SEO. We'll look at how to include unique value in your content, and also the importance of content curation. We also take a look at how important paid advertising is in 2015 and inspiration quotes to get you through your Friday!

How to Provide Unique Value in Your Content

Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like?

One of a kind is basically what we mean when we say old unique content, meaning that the engines have never seen those words and phrases and numbers and visuals and whatever in that order on a page on the web previously. It's been written for the first time, produced and published for the first time. Therefore, it is one of a kind, doesn't appear elsewhere.

Read More from Moz Blog

Why You Must Curate Content in 2015

In 2015, web content will surround us (I think it might even drown us). There will be more content than ever on the web, since the Internet is only growing: so what do we do with this content? How do we find our own great ideas, make our own stamp, and come out with content that matters?

One word, with many ideas to come from it: curation.

Here is a very brief example of curating content: I see an article about “How Yesterday’s SEO Is Bad For Your Website in 2015″. I read the article (or skim, depending on how interested I am), and review the comments. I know my readers would love this topic, so I notate the article after I’ve reviewed it and come up with an article for my readers on my own. It could be inspired from a paragraph inside the article, a comment, the title itself, etc. I might link to this article in my own piece. Just before I close the page, I open the share icon and share it to my followers, or I might even grab the link and schedule it out in Hootsuite to all my platforms, being sure to mention the author’s handle.

Read More from Search Engine Journal

5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy

We can no longer deny the significance of inbound marketing. Customers are smarter, and they know what they want. It’s not about seeing something and buying it on the spot. It’s about research, looking at reviews, and checking out feedback on social media. Consumers have various media methods at their fingertips. And with the migration more toward inbound, it’s imperative to be where the customer is at the right place and the right time.

Are you using PPC as part of your inbound strategy? Click below to find out 5 important reasons why you should be using paid advertising!

Read More from Search Engine Watch