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This Week in Marketing: 1/30/2015

By KathodeRay Media

Do you know what constitutes a great blog post? Is your sidebar useless or distracting? Are you writing for the proper audience? This week's newsletter will focus on "quality content" and its defining characteristics. We'll look at a Forbes.com article that reveals common mistakes in content marketing and uncover ways to avoid these pitfalls. We'll also share some simple guidelines for optimizing your content marketing initiative.

5 Mistakes You're Making With Your Content Marketing Strategy

In the grand scheme of things, content marketing is still a relatively new concept. The general idea behind it is easy to understand: you create valuable content that attracts attention, builds buzz, and establishes trust. However, as with anything new, there’s a learning curve.

This article will walk you through five of the biggest mistakes I see business owners and marketers making with their content marketing strategy. I’ll also provide some practical tips for how to avoid these common mistakes in the future.

Read More from Forbes.com

Quality Content Factors: A List That’s Actually Helpful

We’re all chasing “quality content” — but what does that actually look like? In an apparent effort to help publishers cope with Google’s intensified focus on “content quality” as a ranking factor, the search giant released a notoriously unhelpful list of questions that publishers should ask themselves when developing content. Bing was a little more resourceful with their more recent guidelines for quality content. But there are still plenty of holes.

So, here’s my attempt to one-up Google and Bing — a list of twenty concrete, proven characteristics to help content creators hit the formerly-elusive Quality Content mark.

Read More from Search Engine Land

(Dis)Content Marketing: How To Survive The Shakeout

Brands and companies need to embrace their role as publishers, responsible for generating a steady flow of relevant, engaging material. It’s hard work, and you can’t cheap your way out of this if you’re interested in realizing content’s potential. In the world of email marketing, constant refreshing and refining programs is a given for success.

If you’re not addressing your audience's real interests, concerns and ambitions, your algorithmically calculated content isn’t any better than the most ephemeral spam, no matter how well it checks off the requisites of SEO or social media.

Read More from Marketing Land