9 Questions to Ask Before Hiring a Marketing Agency
You’ve reached a point where your business is either growing too fast, is stagnant, or worse- shrinking.
After contemplating whether to hire someone in-house to help or hire a marketing agency, and weighing the pros and cons of each, you’ve decided that it is in your best interest to hire a marketing agency.
Now the question is, how do you chose the right one?
Here are 8 questions to ask yourself, and the potential agency, to help you decide if they are a right fit:
1. Do they have the skills?
Chances are, a team of marketing professionals at an agency can offer you a diverse set of skills such as blogging, email marketing, SEO, web design, etc.
When looking at agencies, the more one can offer you- the better.
2. What is their track record?
Ask the agency if they have or had clients similar to you and ask how they have helped them.
See if the agency has a plan for you and find out the first steps of that plan.
3. Do they offer fresh insights?
Employees are often reluctant to share their opinions, but a marketing agency will have no problem providing you with an unrestricted view of your company’s current marketing tactics and explain how they can help you in your problem areas.
4. Can they help your business grow?
By having an outsourced marketing team, you are gaining more manpower to handle more marketing tasks that could take your company into new areas that you were never able to reach before.
5. How often will we interact?
Regular interactions are important to keep you up-to-date on the progress being made.Find out who will be working on your tasks and build a good rapport with them and maybe even see their previous work.
6. What tools are used for a marketing campaign
In order to effectively implement your campaign, an agency needs to have the right tools.
Agencies utilize platforms such as Hubspot to coordinate marketing task such as social media, bloggings, and keyword research.
There are many platforms out there, but what is important is that the agency is able to provide you with organized metrics on your campaign’s performance that you are both able to access at any time.
7. What will it cost?
When considering a marketing agency, remember you might end up repurposing a budget that was previously meant for an outdated advertising plan.An agency can typically offer more expertise for a fraction of the cost of a new in-house hire.
Before signing on the dotted line, take the time to understand the costs involved. Ask the agency how much time and money you are going to have to invest, as well as the expected return on that investment (ROI).
A successful marketing agency will be able to define a plan for how marketing campaign success will be measured.
8. When will I see results?
Many companies that develop new marketing campaigns will see results in as little as three to four months. However, it usually takes between six to 12 months.
It takes time to do proper keyword research, create educational content on a regular basis, and overall develop a strong organized structure.
Plus, your audience needs time to move through the sales cycle! It can take a few months to build a following of people who come back for more.
Slow and steady wins the race, and be cautious of agencies who over-promise results because that usually means they will under deliver.
9. What areas am I doing well in?
Before hiring a marketing agency, you should gauge how well your current marketing efforts are doing, so that you recognize the areas where you desperately need help with and look to outsource those particular marketing efforts.
To measure your current marketing strategy, download our Free Marketing Grader Tool & Report Card. You'll get access to several key areas of marketing and we'll assign you a grade.
Overall, Marketing agencies offer valuable insights and skill sets to helping better your company’s marketing strategies, or develop strategies altogether.
They are also equipped to handle important tasks you may not have time or manpower accomplish. Take your time when choosing an agency, and you will be sure to find the right fit for your company and eventually enjoy the benefits of having one.