The argument has been made that print is dead (or dying) and that digital media has taken over. Well, I agree that the landscape has changed considerably in the last 5-10 years, and that digital media is definitely here to stay. I also think that digital media a necessity to be used in your business’s marketing strategy and should not be overlooked; It’s important to keep up with the times and not be left in the dust.
However, I think there will always be a place for print media, and more importantly I believe that as some slowly move away from print, it opens a door of opportunity for others. That opportunity is for print media to be even more effective. How you ask? Well in business, it takes constant effort to differentiate yourself from your competitors; being different helps to not only to get your business noticed, but remembered. If your business is still using print, that’s just one more thing setting your business apart from the competition.
There are more items that could be listed here, but I believe you may be starting to see the point. I don’t think print will ever fully die. Instead, we need to adapt and figure out the best approach to using it effectively. I feel that in most cases a solid marketing plan will include a balance of both print and electronic outreach, well integrated and utilized together for increased impact, and never just one or the other.
Check out our printed example to the right to prove this point!
Let me leave you with just one more thing to chew on. Now, this is from before my time, but I have read several times (in actual print mind you) that the fear of print dying was also there when radio went mainstream, not to mention TV & cable. Well, we all know that didn’t happen, and here we are, print is still alive and ever evolving to fit our needs…don’t discredit print media just yet!
Tags: Branding & Collateral