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Local SEO Guide (Part 1): Why It's So Important

By SEO Staff Writer
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Local SEO IconIn the first part of this local SEO guide, we’ll discuss the importance of local SEO and why your business should care.

Part 2 of our local SEO guide will look at the biggest mistakes businesses are making.   


If you’re a business with a physical location, you want people to be able to find you online.

To take advantage of this, small businesses use local search engine optimization strategies. But most small businesses are making mistakes that are commonly seen, but rarely corrected. 

What is Local SEO and Why is it Important?

As competition and mobile usage continue to grow, so will the importance of local SEO.

To make it easier for people to find your website online, companies employ local SEO strategies. These strategies involve building search directory listings such as Google My Business, optimizing listings, creating consistent listings, and implementing appropriate on page SEO techniques.

With competition and mobile usage consistently growing, businesses turn to local SEO to make it easier for them to get found locally. Since Google offers 11 or 12 possible spots on page one, it’s easy to understand the value of local SEO on web visibility.

Mobile Searches

 

Should My Business Be Doing Local SEO?

Any business that is limited to a physical area should be doing local SEO. Whether you’re running a law firm, restoration company, or a restaurant, local SEO can make it significantly easier to reach more people.

Since it’s highly targeted, local SEO helps to present your business in front of the right customers at the right time. On Google, targeting mobile users is simple. With mobile searches surpassing desktop searches, it’s only one more reason why your business should be doing local SEO.

Google Search Directory

 

Complete Local SEO Guide:

For a complete guide on Local SEO, download our eBook.

Local SEO Guide

 

 

 

 

 

 

 

 

 

 

Have Any Thoughts?

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Tags: SEO