When you’re competing with billions of other businesses online, it can be hard to set yourself apart from the competition.
The good news is you can develop a following by writing engaging website content. When you create engaging content, visitors will stay on your site longer, improving your overall rank in search engines.
When you want to create engaging content online, it’s important to remember that lengthy sentences tend to lose people’s attention. If you stick to an easy vocabulary and reading level, you’ll be sure that people are going to continue reading your content. However, don’t forget that your writing should have flow and purpose as well as being easily absorbable.
Use Powerful Words
Certain words set off emotions. These words can help create for some engaging website content because the visitor won’t want to leave the page without finding out what’s going to happen. Some examples of power words include: scary, discover, killer, eliminate, free, afraid, survive, taste, trap, tools, breakthrough, and many more.
Create Easy-To-Read Teaser Content
Group information on your website into easy-to-scan sections with clear subheadings. Expect visitors to skim your articles first before reading the entire thing. Be clear in your teaser content so the visitor knows what they’re in for if they were to click to see the rest of the article.
Use Images & Infographics
Images are more easily digestible than words. So it’s important to supplement your engaging web content with engaging images. Or try using infographics instead of writing out entire blog posts.
Invite readers to engage in the conversation. Ask questions that would encourage someone to offer some feedback. People want to engage with articles that are enjoyable to them.
What is quality content? Quality content creates curiosity, captures imaginations, compels actions, describes possibilities, ignites new modes of thinking and challenges old ones.
So, how can a small business generate, not just run-of-the-mill content, but truly killer content? Check out this helpful eBook: