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How to Write Engaging Content on LinkedIn



LinkedIn is a professional network that should only contain posts related to your business, its challenges, opportunities, and important trends in the industry.

Some of the biggest mistakes marketers make is posting their content from Facebook, or any other social platform, to LinkedIn because it’s easy for publishing and scheduling purposes.

But there’s so much more to LinkedIn than what Facebook and other similar social networks have to offer. So how do you write engaging content on LinkedIn?

Here are 5 tips on how to create just the right content on LinkedIn:

  1. Choose Your Topic Carefully: Whether you decide to write short updates, long-form posts you hope will get featured on Pulse, or blogs posts in Pulse, it’s important to write content that you care about because it can generate enough buzz to be seen on and off LinkedIn. Readers want content that will provide them with tips and information about your industry. What piece of advice can you give them that will make them do their job easier? How can they advance in their career.
  2. Content Length: Remember, working professionals don’t have time to read a long post, so keep it concise and to the point. Experiment with a few types of lengths and determine which one gets the most hits.
  3. Write Often: Write shorter, more frequent posts so your readers know when and what type of content to expect from you.
  4. Remember Your Audience: When it comes to writing engaging content for LinkedIn, remember to focus on the professional audience in your industry. Remember, your readers are busy professional who are most likely reading this on a mobile device so stick to the point from the start and avoid any content not related to your business or industry.
  5. Choose an Engaging Headline: You need to have an engaging headline in order to sell your engaging content within. Use puns and jokes sparingly and be clear and concise instead of clever and out-of-the-box.

Posting engaging content on LinkedIn will not only benefit you on that specific social network, but search engines will also pick up your blogs and long-form posts and distribute them to eager-to-learn professionals searching for recent news.


What is quality content? Quality content creates curiosity, captures imaginations, compels actions, describes possibilities, ignites new modes of thinking and challenges old ones.

So, how can a small business generate, not just run-of-the-mill content, but truly killer content? Check out this helpful eBook:

Creating Killer Content eBook



Tags: Social Media