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How to Use Keywords to Rank Higher on Google

By Emily Boziwick

google-graphic.jpgTo attract users to your site, you need to first attract search engines to your site.

And how do you do that?

One way is to use keywords to optimize your website content so that you rank higher on Google and other search engines.

But how do you go about optimizing the content on your website using keywords?

Fortunately, we’ve got a few easy tips on how to use and find keywords to write engaging website content in order to boost your SEO.

  • Conduct Keyword Research

First, you need to make a list of keywords your buyer persona(s) would likely search for.

Don't forget to do long-tail as well as well as short-tail keyword research.

There are tools like Google’s Keyword Tool and Google Webmaster Tools that you can use to help you with this.

Google’s Keyword Tool helps you determine which keywords and keyword phrases people are searching for. Google Webmaster Tools can be accessed through Google Analytics and can help you understand which keywords you are currently ranking for and how and if you need to change your strategy in order to rank higher on Google.

Once you have a list of keywords you want to rank for, create content for your pages around one primary keyword.


  • Avoid Keyword Density

After you’ve conducted your keyword research, it’s time to start incorporating those keywords into your website.

Be sure you are avoiding keyword density at all costs.

What is keyword density? It’s technically the number of words on a page divided by the number of instances of a given keyword, but it basically means stuffing a ton of keywords into your content in an effort to rank higher on Google and other search engines.

Search engines are smart now-a-days and can detect if your website is stuffed with keywords that don’t necessarily make any sense. Ultimately, they recognize this as having no benefit to the user and are likely to penalize sites that use this method by actually ranking them lower, not higher.

Place keywords smartly, not densely.


  • Use Keywords In Specific Areas of Your Pages

There are several ways you should optimize your pages for search engines. These include:
  • Including the keyword(s) in your page title
  • Add the primary keyword to the URL of the page
  • Add keywords to the page headers and content of the page
  • Use keywords naturally throughout the page
  • Add keywords to images alt text
  • Add keywords to the meta descriptions of your pages


  • Use Long-Tail Keywords For Blog Posts

By writing blog posts frequently, you are constantly writing engaging website content that will need to be optimized to rank higher on search engines.

With blog posts, be sure to target low-competition long-tail keywords since you are looking to answer a specific question a user might have. This means targeting users searching for keyword phrases that are typically 3 or more words.

 Now it’s your turn to create engaging website content using keywords. Conduct some basic keyword research by using the appropriate keyword tool to determine how you currently rank and what you want to rank for. Don’t forget to include those keywords in the most important parts of your website!


What is quality content? Quality content creates curiosity, captures imaginations, compels actions, describes possibilities, ignites new modes of thinking and challenges old ones.

So, how can a small business generate, not just run-of-the-mill content, but killer content? Check out our helpful eBook:

Creating Killer Content eBook



Tags: SEO