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How to Make Your Subscribers Actually Want to Open Your Email


email-subject.jpgHaving an engaging email subject line is crucial to your email campaign. Most people quickly skim an email subject line and decide whether or not to open it. It’s important to capture your readers’ attention as soon they see your email arrive in their inbox. After all, if people aren’t enticed to open your email, they’ll never see the great content inside you’ve created for them!

Below are tips for creating a subject line that will drive people to open your emails.


1. Keep it short

You want to keep your subject line clear and concise. If your subject line is too long, it’ll be cut off in the subscriber’s inbox. Say what you want to convey to the reader in as few words as possible. Limit your subject line to 50 or fewer characters for optimal open rates.


2. Personalize it

Personalized emails have six times higher transaction rates! Personalize the message to your recipients by including their name or location. By doing so, you’re showing that you know more about the subscriber than simply their email address. It makes your reader feel like you are tailoring your message directly to them, which creates a sense of rapport.


3. Don’t use all caps or excessive exclamation points

While using all caps or tons of exclamation points may get your email noticed, it’s likely for the wrong reason. Most people will avoid emails such as this because they look like spam.  According to HupSpot, 69% of email recipients report email as spam based off of the subject line alone. Be mindful of how your email will look to your subscribers.


4. Create a sense of urgency

Using subject lines with a deadline, such as “Today Only”, will create a sense of urgency within the subscriber. They’re more likely to open your email immediately, rather than wait to read it later. This means they don’t have the opportunity to forget about it in their inbox.  


5. Change up your subject lines

If you’re sending out newsletters, you want to keep your subject lines updated. Don’t repeat the same subject line for each campaign (such as “August Newsletter”). You want to tell your subscriber something about the content that will engage them and make them want to click on your email.


6. Use numbers

Using numbers in your subject line will get your email noticed and show your subscriber a clear message about what you’re offering. For example, if you’re offering a discount, “20% off all furniture” will clearly tell the reader what to expect when clicking your email. It sets clear expectations for the recipient and will make it more tempting for them to open.


Now that you’ve read these tips, you can start creating enticing subject lines that will drive subscribers to open your emails!

Want to improve your eNewletters?

Download our FREE “Email Marketing Best Practices” Checklist and learn how to create better content and increase the number of readers your eNewsletters have!

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