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How to Get More Customer Reviews


There’s no question that online customer reviews are important. Many people research a product or service before they buy it. They also want to know what your customers are saying before they shop at your store or hire your company.

Want to learn how to get more Customer Reviews? Read this article or view the video instead:


How do you get more customer reviews? Today, it is easy for your customers to review your business on sites like

There are also specialty "lead generating" websites that encourage customer reviews. These sites help customers interested in buying your products or services find you. Sites like

  • Houzz or Angi for Contractors/Home Improvement
  • Avvo for Attorneys
  • Zillow for Real Estate Agents

Now that is it easy for customers to leave you a review, how do you use that to your advantage? It's simple - encourage your best customers to write a positive review.

How do you encourage customers to leave a positive review?
There are 3 easy steps to help you get started!

Step 1: Claim Your Listings
The first thing you want to do, is claim your Google My Business and Yelp listings if you haven't already. Then update the information as much as possible. Once you’ve finished updating your profiles, its time to increase the number of reviews! 

Step 2: Get in the Habit of Asking for Reviews
Usually a dedicated, loyal customer is willing to give you a positive review. However, you need to ask. Happy customers don't often think to give you a review.

Where should you ask for reviews?

In an Email (or Text):

Dear (Customer name),

I am very happy to hear that you love (the product or service they purchased)! It would be wonderful and helpful, if you would take a few minutes to leave us a positive review. There is a link on our website, or you can click here. [ Add a link to your website, or directly to your Google My Business or Yelp listing. ]

Thank you again, and I look forward to (details here).

Talk soon,
(Your Name)

On your Website:

A lot of times, your customers don't know where to click to leave you a review. Make it easy for them, by providing direct links to the review the sites your business has listings on.

We care about your experience with us!

If we did a great job during your recent visit, please let us know. Your feedback will help inspire and guide us, making your experience even better.

Thanks so much, and we will see you again soon!

( Review on Google )
( Review on Yelp )
( Review on other Relevant Sites )

On your Invoices or Receipts:

When you send an invoice, or give a receipt to your customers, put a quick link at the end of the invoice or receipt.

Tell us how we did!
Your feedback will help inspire and guide us, making your experience even better.


Your website company can create a short link for you. You want the link to be short and easy for your customers to type it in.

As a Link in your Email Signature:

Place a link to the review site that is most important to your business on your emails signature. The best place is underneath your company logo. It's quick and easy for your customers to take action, because they will see the link over and over. This helps remind them to leave a review.

Offer an Incentive:

This should be a last resort option. Most customers will leave an online review without an incentive but some need a little nudge. This can be as simple as a monthly drawing towards a gift card towards their next purchase.

Step 3: Respond to your Reviews
The final and very important step is to read what your customers are saying. Each site that offers customer reviews will allow you to respond to those reviews. This is especially important if you get a review that is negative.

If you do get a negative review - acknowledge it and then solve the reviewer’s problem. This shows other customers that you listen and care about their feedback. Proactively responding turns your negative review into a positive situation.

By using our 3-step approach... positive online customer reviews will help your business.

  1. Find new customers
  2. Encourage your team
  3. Gain customer insight
It's a great way to help your business grow and succeed, especially when its a key part of your marketing plan.