Free Content Calendar Template - Download Now!
According to the Content Marketing Institute, 35% of B2B businesses say they have a documented content marketing strategy, while 48% say they have a content marketing strategy, but it is not documented. Why should you document your content marketing strategy? 60% of those who have a documented strategy rate themselves highly in terms of content marketing effectiveness, compared with 32% of those who have a verbal strategy. (Click here to read complete analysis document.)
How can you start to document and increase your content marketing?
There are many tools that are out there to help you online, including Hubspot. But if you aren't ready to make that step, we have a free content calendar template that you can use to get started. Why is this important? It will make it easier for you to stay on track with planning. You can also begin to track your results because you can see what topics you blogged about, and then remember to check to see how it impacted direct sales. In today's market it is vital that businesses adjust their outreach so they can be found in search and social. Both thrive on new, fresh content; and it is critical for you to position your business as a resource, helping you to retain existing customers and gain new ones.
You may be saying to yourself...
“I’m convinced, I want to create content! But, now what? I don’t have the time, I’m not the best writer…”
You don’t have to be an expert writer to write a blog or social post it helps to write about topics you are passionate about, and keep focused on that topic in a logical way. Keep the blogs short in length, and if you are worried about grammar ask a colleague to proofread for you. I find that if I write an article and then read it out loud - I can catch mistakes I didn't see while reading it.
Press Releases should have a specific format, and PR Web has a terrific system that can help you organize your press release and also distribute it.
“Sounds great, but I’ve tried this before and I wrote a couple blogs and then slowly lost my focus and just stopped”
The trick is to keep motivated, and a content editorial calendar can help do that. Another tip to keep you excited about generating content is to subscribe to industry-related news – stay in the know and keep inspired with new ideas.
So, what is a content editorial calendar and how do I use it?
A content editorial calendar is a month-by-month topic to-do list that will keep you and your team accountable for creating new, fresh content. The calendar also helps with full concept development to ensure your blogs, articles, press releases and infographics are made with with a purpose and rolled out in the best manner.
When starting your calendar make sure you include all of the important items that will help you and your team stay on top of your content.
- Make sure it’s on a shareable platform like a company server, Microsoft Outlook, Google Docs or Basecamp so that your team can always access the document
- Stay realistic and tailor the calendar for you and your team’s schedule – don’t overwhelm yourself. Try sticking to a once-a-month topical blog and if you can keep to that, then move to bi-weekly, and then weekly... you get the idea.
- Generate content at least a week in advance, that way you aren't alway working up to your deadline.
- Have one person manage the editorial content calendar to avoid confusion among your team.
- As you roll-out content and network with other professionals, consider reciprocal guest blogging opportunities
- Maintain the history of your content calendar – it will serve as a resource for record keeping, reporting in addition to content repurposing and idea generation
Things to Include:
- Working Title and Topics that are keyphrase targeted
- Category & Type of Content
- Author (for team system)
- Due Date
- Publish Date
- Target Audience
- Distribution Channel
- Call to Action
Category Topic Considerations:
- Blogs: How to lists that solve a problem your client/customer has.
- Service & Product Launches
- Company Events
- Seasonal & Holiday Topics
Overall, it is important for you to consider a content editorial calendar to keep your team on track for great content marketing in the year ahead. It’s the first step towards making consistent content updates via the proper channels, which is the primary way to keep readers engaged. And engaged readers mean increased website traffic, new clients as well as repeat business.
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FREE Content Editorial Calendar Template
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*Source: Content Marketing Institute
Tags: Content Marketing