Within the world of Inbound Marketing, content is king...
Or, rather, quality content is king. While a steady stream of content for your website, blogs, email campaigns and social media channels is important to maintain, it is critical that this content remain relevant and informative. If it isn’t, then you may be doing more harm than good putting it out there.
What is quality content? Quality content creates curiosity, captures imaginations, compels actions, describes possibilities, ignites new modes of thinking and challenges old ones.
Quality content gets us leaning in towards our computer monitors or touch screens, engrossed. It gives us something we can take away and remember; it teaches us something about the world, ourselves, or both.
It is also the medium through which a small businesses can assert a position of leadership in their industry, and cultivate a reputation for being an informational fountainhead. This keeps visitors coming back for more, and repeat visits turns visitors in leads.
So, how can a small business generate, not just run-of-the-mill content, but truly killer content? This helpful eBook will point your content marketing campaign in the right direction: