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7 Construction Company Marketing Ideas

Are you looking for Construction Company Marketing Ideas? The key to finding new customers is to help them find your construction business. And make it easy for them to reach out to you. If you think about it, that makes perfect sense.
Okay, that’s great, you might be thinking… but how? You want your business to show up "everywhere" your customer is looking. And you want it easy for them to call or contact you. Follow these easy-to-deploy contractor marketing tips to get started:

Let's plan your strategy.

1. Claim & Verify Your Google My Business Listing

Google My Business makes it easy for customers "near you" to find your business. If someone is looking for a "Painter near me" or a "Contractor near me" your business can show up on the map.
The best part? Your Google My Business listing is free. You want to search for your business, and then "claim" your listing. Once you claim your listing, you want to add as much information as you can to it. This article, shows you how.

2. Claim & Update Other Listings

There are a lot of other websites that also have your business listed. So the next step is to claim as many of these listings you can. Then make sure the information about your business is accurate and up to date.
Here are a few contractor-focused websites to start with:
Additional websites can be found in our Local SEO Directory Guide.

3. Create a Facebook Page

If you don’t have a Facebook Page for your business, then you’re missing lead opportunities, plain and simple. 69% of U.S. adults use Facebook and 74% of them are high-income earners, according to Sprout Social. (https://sproutsocial.com/insights/facebook-stats-for-marketers/)
Get even more bang for your buck with paid Facebook ad campaigns. Low-cost ads allow you to advertise to new customers, with as little as $5/day. What's even better is you choose who can see your ads. For example, you can advertise to homeowners who live within 15 miles of your location. You can also choose specific interests, like gardening, income, or age groups.
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4. Create Instagram Videos and Stories

People love watching videos. With Instagram, its now easy to shoot and then post video using your phone. You can feature a how-to while you are on the job, or show a space you recently renovated. The ideas are endless of how you can explain to a homeowner more about how to spot if they need your business.
The videos should be quick, and simple, keeping to only one subject. They also don't need to be 'perfect' or polished. Your "homemade" video will feel more real and authentic then a professional one.

5. Ask for Reviews

It’s important to ask your happy clients to provide positive reviews. Reviews are an excellent way to help people who haven't hired your company yet see how great your company is.
There are a few key times when you can ask for reviews - through email, on your website or on your invoices. Click here for ideas.

6. Make Your Website Easy to View on a Phone

Most people are shopping or looking up information on their phones. Your website should be "mobile friendly". What this means is if someone is looking at your website on their phone, the text and pictures are still easy to read.
Here are a few tips:
  • Make your phone number clickable when someone is viewing your site from their phone.
  • Instead of saying "Contact Us", try "Request an Appointment".
  • List the areas your business services, especially if you service a large area.

7. Use Google Ads for Quick Wins

Creating a Google Ads campaign is a great way to generate immediate business. It's an easy way to appear at the top of Google for the exact services your business offers.
You can add more information to your Google Ads using "Extensions". Using extensions doesn't add to the cost of your ad, but help your ad appear more often.

We hope these Construction Company Marketing Ideas are useful and inspiring!

Your customers have problems that your Home Improvement Business can solve or dreams you can help fulfill. Let them know you can help them with projects large or small.

Help them think of your business when they have these projects in mind. Inspire them, coach them, encourage them.

Learn how to Create Magnetic Content that will inspire your customers. Click to get your free eBook.

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