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    Kathleen McQuaid

    Picture of Kathleen McQuaid
    Kathleen has offered clients marketing, business and technical solutions for over 20 years. Throughout her career, Kathleen’s professional offerings have expanded to embrace the latest advancements in print, digital and mobile media, quickly responding to shifts in the marketplace. Since founding KathodeRay Media in 1996, she has created marketing programs for many brands and organizations taking the time to understand the business goals of her clients, as well as the products and services that she markets, reaching niche audiences that would be otherwise inaccessible.
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    Recent Posts

    Step-by-Step Guide to Post a Job on Facebook
    Kathleen McQuaid by Kathleen McQuaid

    Step-by-Step Guide to Post a Job on Facebook

    Your Facebook Business Page can help you successfully find people to join your team. Once you find where you need to add...


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    Topics: Marketing & Business Tips | Home Improvement Marketing

    Have you heard of Pointy by Google?
    Kathleen McQuaid by Kathleen McQuaid

    Have you heard of Pointy by Google?

    Has your Home Center received a call from Pointy from Google? If you have and you didn’t take the call, I’d like you to give...


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    Topics: Home Improvement Marketing

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    16 Elements in Every Effective Branding Strategy

    Branding & Collateral

    10 Steps to Creating an Effective Web Presence

    Web Design | SEO

    Top 6 Benefits of Keyword Research

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    Local SEO Guide for Home Improvement Companies
    Kathleen McQuaid by Kathleen McQuaid

    Local SEO Guide for Home Improvement Companies

    Are you looking for an easy way to help more customers find your business? In marketing geek, we call this Local SEO. To help,...


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    Topics: SEO | Home Improvement Marketing

    How to Update a Google My Business Listing
    Kathleen McQuaid by Kathleen McQuaid

    How to Update a Google My Business Listing

    Are you confused on how to claim and update your Google My Business Listing? This blog will help you understand how to claim...


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    Topics: SEO | Marketing & Business Tips

    How to Create an Economic Development Marketing Plan
    Kathleen McQuaid by Kathleen McQuaid

    How to Create an Economic Development Marketing Plan

    Are you creating an Economic Development Marketing Plan for your State, County, Town or Region?

    Creating and managing a...


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    Topics: Economic Development

    What is a featured snippet in google?
    Kathleen McQuaid by Kathleen McQuaid

    What is a featured snippet in google?

    Have you wondered what a featured snippet is in Google? When you search on Google, you get directed to the Search Engine...


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    Topics: SEO | Marketing & Business Tips

    Local SEO Directory Guide
    Kathleen McQuaid by Kathleen McQuaid

    Local SEO Directory Guide

    We created a complete guide to search engines, directories, social sites and websites you can list your site on to improve...


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    Topics: SEO

    How Do I Prepare Artwork for Print?
    Kathleen McQuaid by Kathleen McQuaid

    How Do I Prepare Artwork for Print?

    What you need to know about file preparation for printing

    “It is inevitable as a business owner that at some point you will...


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    Topics: Branding & Collateral | Marketing & Business Tips