Kathleen McQuaid

    Picture of Kathleen McQuaid
    Kathleen has offered clients marketing, business and technical solutions for over 20 years. Throughout her career, Kathleen’s professional offerings have expanded to embrace the latest advancements in print, digital and mobile media, quickly responding to shifts in the marketplace. Since founding KathodeRay Media in 1996, she has created marketing programs for many brands and organizations taking the time to understand the business goals of her clients, as well as the products and services that she markets, reaching niche audiences that would be otherwise inaccessible.
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    Recent Posts

    Have you heard of Pointy by Google?

    Have you heard of Pointy by Google?

    Has your Home Center received a call from Pointy from Google? If you have and you didn’t take the call, I’d like you to give...


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    Topics: Home Improvement Marketing

    Local SEO Guide for Home Improvement Companies

    Local SEO Guide for Home Improvement Companies

    Are you looking for an easy way to help more customers find your business? In marketing geek, we call this Local SEO. To help,...


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    Topics: SEO | Home Improvement Marketing

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    How to Update a Google My Business Listing

    How to Update a Google My Business Listing

    Are you confused on how to claim and update your Google My Business Listing? This blog will help you understand how to claim...


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    Topics: SEO | Marketing & Business Tips

    How to Create an Economic Development Marketing Plan

    How to Create an Economic Development Marketing Plan

    Are you creating an Economic Development Marketing Plan for your State, County, Town or Region?

    Creating and managing a...


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    Topics: Economic Development

    Local SEO Directory Guide

    Local SEO Directory Guide

    We created a complete guide to search engines, directories, social sites and websites you can list your site on to improve...


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    Topics: SEO

    LinkedIn Strategy Guide, Part 1: Getting Found in Searches

    LinkedIn Strategy Guide, Part 1: Getting Found in Searches

    At the core of any personal LinkedIn strategy is the focus on making connections with other professionals and businesses. With...


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    Topics: Social Media

    How Do I Prepare Artwork for Print?

    How Do I Prepare Artwork for Print?

    What you need to know about file preparation for printing

    “It is inevitable as a business owner that at some point you will...


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    Topics: Branding & Collateral

    How to Fix a Small Business Website

    How to Fix a Small Business Website

     

    I find that many small businesses often have had a starter website built for them, and then after a few years (or more) they...


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    Topics: Web Design

    Break Free of Boring Fonts & Designing with Web Friendly Fonts

    Break Free of Boring Fonts & Designing with Web Friendly Fonts

    For years, designing for the web was a boring endeavor for graphic designers when it came to font choice. Yes, we could make...


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    Topics: Web Design

    Staying Connected in a Digital and Social Media Age

    Staying Connected in a Digital and Social Media Age

    The basics of keeping your website fresh with necessary tracking code and search engine optimization are fundamental to...


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    Topics: Social Media