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    Kathleen McQuaid

    Picture of Kathleen McQuaid
    Kathleen has offered clients marketing, business and technical solutions for over 20 years. Throughout her career, Kathleen’s professional offerings have expanded to embrace the latest advancements in print, digital and mobile media, quickly responding to shifts in the marketplace. Since founding KathodeRay Media in 1996, she has created marketing programs for many brands and organizations taking the time to understand the business goals of her clients, as well as the products and services that she markets, reaching niche audiences that would be otherwise inaccessible.
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    Recent Posts

    Kathleen McQuaid by Kathleen McQuaid

    How to Update a Google My Business Listing

    Are you confused on how to claim and update your Google My Business Listing? This blog will help you understand how to claim...


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    Topics: SEO, Marketing & Business Tips,

    Kathleen McQuaid by Kathleen McQuaid

    How to Create an Economic Development Marketing Plan

    Are you creating an Economic Development Marketing Plan for your State, County, Town or Region?

    Creating and managing a...


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    Topics: Economic Development,

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    16 Elements in Every Effective Branding Strategy

    Branding & Collateral

    10 Steps to Creating an Effective Web Presence

    Web Design, SEO, Inbound Marketing, Branding & Collateral

    Top 6 Benefits of Keyword Research

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    Kathleen McQuaid by Kathleen McQuaid

    COVID Business Trends - Adjust, Pivot or Reinvent? | Small Business

    During the COVID Pause, as business owners or principles, we have adjusted, pivoted or reinvented our businesses to keep...


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    Topics: Marketing & Business Tips,

    Kathleen McQuaid by Kathleen McQuaid

    LinkedIn Strategy Guide, Part 1: Getting Found in Searches

    At the core of any personal LinkedIn strategy is the focus on making connections with other professionals and businesses. With...


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    Topics: Social Media,

    Kathleen McQuaid by Kathleen McQuaid

    How Do I Prepare Artwork for Print?

    What you need to know about file preparation for printing

    “It is inevitable as a business owner that at some point you will...


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    Topics: Branding & Collateral,

    Kathleen McQuaid by Kathleen McQuaid

    Free Content Calendar Template - Download Now!

    Free Content Calendar Template Download According to the Content Marketing Institute, 35% of B2B...


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    Topics: Content Marketing,

    Kathleen McQuaid by Kathleen McQuaid

    How to Fix a Small Business Website

     

    I find that many small businesses often have had a starter website built for them, and then after a few years (or more) they...


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    Topics: Web Design,

    Kathleen McQuaid by Kathleen McQuaid

    The Future is Responsive Web Design

    Responsiveness, in terms of website development, means that the visual elements on a website re-arrange based on who is...


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    Topics: Web Design,

    Kathleen McQuaid by Kathleen McQuaid

    Break Free of Boring Fonts & Designing with Web Friendly Fonts

    For years, designing for the web was a boring endeavor for graphic designers when it came to font choice. Yes, we could make...


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    Topics: Web Design,

    Kathleen McQuaid by Kathleen McQuaid

    Staying Connected in a Digital and Social Media Age

    The basics of keeping your website fresh with necessary tracking code and search engine optimization are fundamental to...


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    Topics: Social Media,