Emily Boziwick

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    Emily is passionate about implementing and evaluating digital marketing strategies that help small businesses succeed. At KathodeRay, Emily is responsible for various inbound marketing strategies including copywriting, social media marketing, email marketing, metrics and reporting analysis, and ad optimization and monitoring.

    Recent Posts

    5 Things to Consider Before Creating a New Social Media Account

    5 Things to Consider Before Creating a New Social Media Account

    As new social media networks emerge, it can be tempting for a business to immediately jump on the bandwagon and create an...


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    Topics: Social Media

    How to Write a Successful Follow Up Email

    How to Write a Successful Follow Up Email

    The follow up email. An important and strategic want to nurture your leads after they have given you their personal...


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    Topics: Email Marketing

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    6 Types of Calls-to-Action to Use in Your Blog

    6 Types of Calls-to-Action to Use in Your Blog

    We know that calls-to-action (CTAs) are critical components of our website’s lead generation process, especially on our blog.

    ...


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    Topics: Web Design

    5 Super Effective Lead Nurturing Strategies

    5 Super Effective Lead Nurturing Strategies

    If you’ve heard of the new trend in digital marketing called inbound marketing, then you know how important it is to have a...


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    Topics: Inbound Marketing

    5 Call-To-Action Tweaks That Will Improve Your Conversion Rates

    5 Call-To-Action Tweaks That Will Improve Your Conversion Rates

    You’ve created what look like successful call-to-action buttons but you’re not seeing conversions. You followed all the right...


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    Topics: Inbound Marketing

    3 Different Types of Email Marketing You Could Be Sending Out

    3 Different Types of Email Marketing You Could Be Sending Out

    While you may be sending out some great emails that are visually appealing, include personalization, calls-to-actions, and...


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    Topics: Email Marketing

    Updates to the Facebook News Feed & What Marketers Need to Know

    Updates to the Facebook News Feed & What Marketers Need to Know

    As a digital marketer, are you wondering how the Facebook News Feed works, what are the recent updates, and what factors...


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    Topics: Social Media

    The New Shop & Services Sections for Facebook Pages

    The New Shop & Services Sections for Facebook Pages

    If your business sells products or offers professional services, you may have noticed a new feature on your Facebook Page...


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    Topics: Social Media

    3 Ways to Optimize Mobile Social Media Ads

    3 Ways to Optimize Mobile Social Media Ads

    Do you want to reach more on-the-go social media users?

    Then you might want to think about optimizing your ads for mobile...


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    Topics: Social Media

    How to Improve Your Google AdWords Quality Score

    How to Improve Your Google AdWords Quality Score

    Keyword quality score has a major impact on both the success of your campaigns and cost you will pay per click on your...


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    Topics: PPC