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How to Get Home Improvement Leads


You may not know it, but you might have home improvement leads out there. They may not know about your business, but they’re looking for something that your business sells. We are sure you don’t want to miss the opportunity for somebody to buy your products or services. So, how do you get home improvement leads for your business?

Let's plan your strategy.


First, what is a “home improvement lead”?

A lead is any person who indicates interest in a company's product or service in some way, shape, or form.” In other words, they have a problem like “my windows are drafty” or “my kitchen is outdated.” And your business can help them solve that problem.

Second, how do they find your business?

Often, the next step is a search: "How much do new windows cost?" or "How do I plan a new kitchen?". They may search on their phone, ask a friend, or start paying attention to ads that solve their problem. 

They found my Home Improvement Business now what?

Here are 3 essential things, you can do - to get Home Improvement Leads and turn them into business.

1. Be Helpful
No matter how they found your business, give them helpful advice. Especially at the very beginning of their search.

Some examples are:

  • Helpful DIY project tips
  • Remodeling guides or catalogs
  • Pros and cons of the building materials
  • How to create a budget for a kitchen remodel
These items can be on your website, posted on social, or placed in your showroom. Your sales team should be able to explain the products or installation process in simple easy to understand words. Or direct them to someone on your team who can. (Let's be real, not everyone can know everything.)

Being helpful and approachable is the easiest way to attract home improvement leads. Your team will naturally win your customer's trust and business.

2. Offer Incentives

Okay, so you have customers interested in your products or services. The next step is to offer incentives that encourage your customer to buy the product or service.

What do we mean? As an example, let’s say your ideal customer is a homeowner remodeling their kitchen. A kitchen is a big purchase. They found your website, registered for a free consult, but didn't show up. (But, you have their email and phone number).

You could send out an email that talks about how a new kitchen is a smart investment. That it increases their home's resale value and energy-efficiency. That's good info, but then you include a promotion for 10% OFF kitchen cabinets finishes. Or a gift card to your store if they buy a specific countertop.

Incentives aren’t only about sales and rebates. Your customers also want easy financing options, convenient delivery, and other perks. Think about what sets your Home Improvement business apart from the rest. Then don't be shy about letting your customers know what makes your business special.

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3. Follow Up

Sometimes it isn’t the right time for your customer to buy. This is especially true with larger purchases. It's good to keep in touch with them, so they keep your business in mind when they are ready. It's hard to do this, with all your day-to-day things to do, right?

Try pre-created emails that automatically follow-up with your customers. It's an easy way to keep in touch, once its set-up. 

Timing. If you send the first email too quickly, your lead might feel put off and unsubscribe. However, if you wait too long, they may not recognize your company. We suggest sending the first email 2-4 days after they stop in or show interest.

Frequency. You want to send enough marketing emails to keep your leads engaged. But not so many that your leads will resent them and unsubscribe. Keep an eye on your unsubscribe rate, it should be less than .2%.

When emailing your customers follow these simple rules to improve your success:

  • Include a personal greeting (Dear “First Name”)
  • Remind the customer why they are receiving the email
  • Include tips and advice, and... incentives!

Being helpful and approachable even in your emails is key! 😀

So, what's the secret of how to get home improvement leads?

Be helpful and approachable towards potential customers. Give them useful information about home improvement products and projects. Then, offer incentives to encourage them to buy products and services from you. If they aren't ready to buy, send them pre-created follow-up emails to keep in touch.

Your customers have problems that your Home Improvement Business can solve or dreams you can help fulfill. Let them know you can help them with projects large or small.

Your customers want to get more organized by building a shed or enjoy their backyard by building a deck or patio. Help them think of your business when they have these projects in mind. Inspire them, coach them, encourage them.

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