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A Guide to Email Marketing for Small Businesses

By Staff Writer

185886545.jpgSo, you're a small business owner who is ready to take your marketing initiatives up a notch - great!

Many people think that marketing through email doesn't work, but that couldn't be further from the truth. Email marketing is a great way to reach your customers - plus, it's cheap.  

Here are some tips to keep in mind when jumping into email marketing: 

 

1. Make it easy.

In order for your email marketing initiatives to be successful, you need email addresses from your customers and they aren't just going to give it out willingly.  So, it's a good idea to make it as easy as possible for them to subscribe to a newsletter.  

Add a signup form on your website, blog, or Facebook page, but don't have a lengthy subscribe form because that will turn customers off. Just the email address field, and optional fields for first and last name should do it!

 

 2. Tell them what to expect.

Whether you plan to send company news, updates, letters from the president, e-commerce sales, or daily deals, it’s important to tell your readers what to expect and how often to expect it.

Give them as much information as possible on your signup form.  This way they can decide whether they want to be on the list or not.

 

 3. Welcome.

Once people give you their email address, send them a welcome email.  In that welcome email remind them why they are on that list and how it will benefit them.

 You can even consider sending new subscribers an offer of some sort, as a way of thanking them for joining. Make it worth their while! 

 

4. Design.

Any email campaigns or newsletters that are sent out should coincide with the design of your brand.

If you decide to use a template, customize it to include your company logo and colors.  Having emails that are consistent with the rest of your company helps your readers to feel familiar with the content from the beginning.

 

5. Easy-to-read.

Chances are your subscribers are busy and get a lot, and i mean a lot, of emails.  So it's safe to say that you don't have their undivided attention.

With that said, instead of having one long paragraph in your emails, break up the content into shorter paragraphs.

Try adding these elements throughout the email:

  • a subheading
  • a teaser
  • relative images

Remember: you want it to be easy to scan so that the reader can get the main points of the email quickly.  

If you are sending them an article, put a "read more" link so the readers can read it when it's convenient for them.  

The subject of the email should be short and sweet too.  A good idea is to test various subject lines and see which ones have the best open rate.

 

Now its your turn to use these simple tips and apply them to your business! Good luck!


What is quality content? Quality content creates curiosity, captures imaginations, compels actions, describes possibilities, ignites new modes of thinking and challenges old ones.

So, how can a small business generate, not just run-of-the-mill content, but truly killer content? Check out this helpful eBook:

 

Creating Killer Content eBook

 

Many people thing that email marketing doesn't work, but that couldn't be further from the truth. Email marketing is a great way to reach your customers- plus it's cheap.