8 Simple Tips for How to Write a Blog Post with Purpose...Quickly!
One of the best ways to embark down the road of content marketing is to write a blog post effectively and efficiently.
Everyone can encounter a writing road block now and then, but it’s important to break through that – identify your unique blog style and process – these simple steps will help.
1. Choose your Blog Post Topic
What questions are you answering often for customers? What are some hot topics you’re interested in? Do you have company news to share?
These are the types of brainstorming questions you should be asking yourself when choosing your next blog topic to write about. Because, in the end you need to create content that you would take the time to share – if you wouldn't take the time, how can you expect your audience to?
Tapping into a library of your own creation is also really valuable and it’s easy to set-up. It can consist of your favorite blogs, books and most importantly RSS feeds. Other topic ideas from our previous Editorial Calendar post include industry news insights, service and product launches, company events, and seasonal or holiday topics.
2. Identify your Blog’s Purpose
What are you hoping to get out of the blog post or news update? What should your audience get out of it?
Don’t just write a blog post to write a post, learn how to write a blog post with purpose. Here are some reasons to write for your audience that will help get you started:
- Start a conversation
- Spread news
3. Stop to Think About Search
Do you want your content to be found?
If you take the time to write a blog post, you’re going to want people to read it. One way to do that is to optimize your blog post for search engines. Google’s Keyword tool is a free resource that is available to look up keyword traffic and competition data that will help you to find the right language to integrate into your post…just don’t “keyword stuff” and write naturally. Integrate them wisely within your headlines, subheads and emphasized text (bold, italicized, underlined text).
4. Outline your Blog Post’s Content
When you were in grade school, do you remember when you first learned how to write an essay?
If you were in class with me, you would have started with an outline; and rightfully so, since an outline is one of the best ways to organize your thoughts. Here is a traditional way to organize a blog post that will also aid in readability:
- Sub-topics with supportive text
- Call to Action
5. Support your Content
Now it’s time to add some meat to the outline’s bones…
Fill in the blanks of your blog post to round it out. Provide valuable statistics, gather examples or testimonials, and remember to cite your sources.
6. Give your Blog an Identity...a Headline!
Get creative, think outside of the box and be unique.
This is what is going to make someone read your blog or move onto the next one. Your headline needs to grab someone’s attention, satisfy a need or a problem that they may have. Here are some tips:
- Communicate your purpose in your headline
- Utilize your keywords
- Don’t be too obvious or clichéd
7. Make it Visual
Did you know images posted to Facebook are proven more likely to show up in people’s news feeds? And that video on a landing page can boost conversions by 80%?
It’s because it’s proven that online users interact more with images. But quality images and video are a must and you can get those either by utilizing a professional, or searching stock photography sites.
Tip: Unless you want to infringe upon copyright, acquire your images legally...don’t just pull imagery off of Google Images, use stock photo resources like iStockphoto.
8. Refine your Content
Ever have a clearer head after a quick break?
Me too. So, take a step back and revisit your post after a short bit of time goes by. Then re-read it and edit it. If you have the time, get a co-worker or friend to proofread the post. And last but not least, spell-check it!
After your new blog post is written, it’s important to make sure steps are taken to ensure it reaches your audience through connections, guest blogging opportunities, social networking, email and more...stay tuned for more information on this topic.
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Tags: Content Marketing