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7 Tips for A Successful Inbound Marketing Strategy


Inbound_Marketing-1.jpgTo have a successful business you must learn the different approaches and strategies that will work best for you. I’m sure you have heard of the inbound marketing methodology.  Truth is, having an understanding of these practices is vital to the growth and success of your business.  It doesn’t matter how busy you are; the importance of marketing cannot be ignored. 

Take a look at these 8 tips you should know for a successful inbound marketing strategy:

  • Traditional marketing is out. Two-out-of-three people who record TV shows do so to skip the commercials, 91% of people have unsubscribed from email lists, and the average click-through rate on display ads is less than 1%. Today, you need to earn the attention of the customer. Invest in ways to engage with them through an inbound experience.

  • Stand out through the clutter. With all of the channels, stations, and websites today, it is so easy to get lost in the mix.  It’s not enough to just product content.  Instead, educate, inspire and entertain your audience. Stop talking about your brand and trying to sell to people so early on.  Create a discussion and reel them in slowly.

  • Think of your website as a hub, not a megaphone. Don’t scream through your website at your customer to buy your product or service. Use your site to create an experience. Your website functions best when its content and design are built with individual customers in mind.

  • Master the call to action. You work so hard to get all of that traffic to your website. It would be a shame that they get there and then don’t know what to do next- what a waste! Make sure you implement a good call to action to guide your visitors to the next step.  It’s not enough to optimize your site for search. You have to optimize your site for action.

  • Be visual. The average attention span is only 8 seconds, so you can write all of the press releases you want on your new product, but no one is going to read them.  That’s why you need to get visual.  Creating visual content is a great way to cut through content clutter and stand out from everyone else. 

  • Inbound marketing delivers. Inbound marketing delivers a higher ROI for your business. Don’t waste your time handing out money for paid channels that don’t deliver.  Invest in blogging and social media.  Inbound is goof for both you brand and your bottom line.

  • Hire wisely. If you’re hiring an in-house marketer or an outside agency to help with your efforts, you need a skill set that matches your strategy. Invest in people who are digitally savvy, highly analytical, have significant reach on the web and have experience creating extraordinary content. Today’s marketing world requires companies to continually optimize. The team behind you must be well equipped, comfortable with the technology and update your strategy and approach on a daily basis to meet your growth goals.

Successful inbound marketing is a skill that requires expertise and experience. Even if marketing isn’t your forte, it’s important for the sake of your business that you know and understand the basics. By keeping these tips in mind you can rest assured that your business is practicing the best inbound marketing techniques and maximizing its growth potential.