5 Ways to Use Live Streaming Effectively on Social Media
By Emily Boziwick
Video has been on the rise for some time now and it has been proven that social media users react to videos more strongly than they react to photos and text.
So, how does a brand use live streaming effectively to connect with their audience?
In this blog, we’ll discuss 5 ways to do just that.
1. Pick an Organization or Cause
Raise awareness about a cause or organization that’s close to your heart and your brand. Whether that be the ASPCA or St. Jude’s Children’s Hospital, pick an organization that people can relate to and encourage them to share your video.
For example, create a hashtag that helps raise awarenss about that cause and encourages people to use that hashtag in their posts as well.
2. Live Stream Your Events
If you’re at a trade show, a demo, or even a holiday party, live stream events you attend to show your followers a behind-the-scene look into your brand and what you do.
Users connect with brands when they can relate to them and see them as actual human beings rather than solely a product or service.
3. Show Your Products in Action
Use live streaming to highlight a certain product and show it being used in action. Consider having a video of actual customers using and testing out your product and document their reaction.
4. Have Fun!
A sense of humor is important. Plan video events that are purely fun. Allow for spontaneity and ditch the script. Show that your brand is led by real humans who let go and have fun in the moment. Nothing is perfect, so don’t try to be all the time!
5. Answer Questions
Live streaming is the perfect opportunity to answer any questions customers have about your products or services.
Read comments as they come in and answer them LIVE to show customers that you care about their experience with your brand. This shows not only good customer service but that you want to make sure the user has the best experience possible.
Now get started with a live video about your brand!