With the growth of mobile technology and the main use of social media being on mobile, social media ad optimization is key. Whether you’re advertising on Facebook, Twitter, Google+ or Pinterest, we’ve got some simple tips on how to optimize your social media ads so they perform better and you pay less.
Social media channels like Facebook and Twitter make it super easy to target a specific market based on your marketing needs. As digital marketers, we can develop creative based on a custom audience, which can be defined by so many factors, including, location, age, gender, interests, employers, job titles, relationship status, political standing, and more.
2. Create Variations of Your Ads
It’s extremely important to test at least 4 variations of your ads.
Whether you’re just changing out the creative or the copy, it’s crucial to determe which ads are performing and which ads aren’t. Don’t create too much of a variation between your ads. Try keeping the same copy and changing out the creative for all your ads.
After some time, see which ads are performing well and which ones are costing you the most money. Disable the ads that are the most expensive and aren’t producing the best results. Your cost per action should decrease and your click-through rate should increase.
3. Combine Paid with Organic Social Marketing
For better results on your paid social media marketing ads, don’t neglect your organic social media marketing efforts.
In fact, integrate the two. For instance, when you create a Facebook Page Likes campaign, you’re gaining more fans on your page ao you'll want to nurture those fans that you’ve obtained through paid ads with organic posts and offers.
4. Create Calls-to-Action
Calls-to-action can have a significant impact on your click-through rate, as well as your conversion rate.
On Facebook, you can add a CTA directly on your ad from a dropdown menu that Facebook provides for you. You can choose from “Learn More”, to “Download”, to “Sign Up”, to “Book Now”, and more.
5. Create Attention-Grabbing Headlines
Don’t underestimate the importance of your headlines.
Creating an attention-grabbing headline takes understanding of your target audience as well as best practices. Your headline is what captures the visitor’s attention, so make sure it stands out. What would your target customer want to hear?
Now that you know the best ways to optimize your social media ads, get out and start paying less for your ads and improving your campaign’s performance!