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5 Statistics About Inbound Marketing You Need to Know


InboundMethodology-1.pngInbound marketing has been the most effective marketing method for doing business online since 2006, according to HubSpot. Instead of the old outbound marketing method, which involves selling directly to consumers, inbound marketing focuses on creating quality content to draw users in to your company naturally.

Inbound marketing consists of four actions (Attract, Convert, Close, and Delight). There are several tools for each action that marketers use to accomplish these actions. For instance, in order to attract visitors to our products or services, we use blogs, targeted keywords, and social media.

So how effective is inbound marketing?

Here are 5 statistics about inbound marketing you need to know.

1. Inbound Marketers Are 4x More Likely to Be Effective

Over the past several years, HubSpot has found that companies that use inbound marketing strategies are 4x more likely to succeed at closing leads into customers than companies who utilize traditional, outbound marketing efforts.

Visitors and consumers also tend to be more satisfied with organizations that are using inbound marketing methods.

2. Organizations That Calculate Their ROI are 1.6x More Likely to Receive Higher Budgets

Organizations that calculate their ROI are 1.6x more likely to receive higher budgets. 72% of organizations that calculate their ROI say their marketing strategy is effective.

And only 49% of organizations that don’t calculate their ROI say the same. With the help of inbound marketing, all these goals are easier to achieve.

3. Companies That Blog Generate 67% More Leads Per Month Than Those That Don’t

If you have an active blog, you have a better chance of making a connection with your website visitors.

Blogging is an initial action taken by inbound marketers to draw visitors in and convert them into leads. With educational content delivered in a conversational tone, your prospects get to know your business in a more personal way.

4. According to Search Engine Journal, Inbound Leads Cost 60% Less Than Outbound Leads

Considering the amount of waste associated with traditional, impression-based advertising, inbound marketing provides a much more focused program that matches today’s buyer behavior.

5. 80% of Business Decision-Makers Prefer to Get Company Information in a Series of Articles Versus in an Advertisement

According to Content Marketing Institute, business decision-makers don’t want to be sold to, they want to be educated. And articles deliver that kind of information those individuals are seeking in order to make smart, well-informed decisions.