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3 Free Inbound Marketing Tools

By Sara Beth Jonassen
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free-marketing-tools.jpgAre you eager to ramp up your inbound marketing, but don't have a whole lot of budget to spend?

Maybe you want to test your current website for marketing success, or get a feel for inbound processes before allocating more marketing budget to inbound methods?

There may be a few of you who are looking to learn about the inbound methodology, getting a foundation in the concepts involved in organic customer attraction.

Well, worry not! There are a host of free tools available to help you get your inbound marketing foot in the door -  and we're going to share with you our top 3 biggies!

Check Out These 3 Free Inbound Marketing Tools:

1) Real-time Data: Google Analytics

Without overstating the obvious, I would be remiss if I didn't put Google Analytics at the top of this list. It has comprehensive website data tracking and customizable reporting, a real-time report of your website's traffic, sources, Adwords & YouTube accounts, and just about everything else. It's just a ridiculous amount of traffic data: completely FREE. 

Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best. Remarketing can help you reach your most engaged viewers and see the impact of your message at the moment it’s delivered.  

Analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.

 

2) Website Report Card: Website Grader 

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Website Grader is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. It can help you evaluate and improve the effectiveness of your entire marketing program.

Why is mobile-readiness important? According to Smartinsights.commobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).

If you want to make sure that your page meets the mobile-friendly criteria, here are some additional free resources from Google: 

 

3) Learning Tools: Free Inbound Certification

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Last but not least, get a solid foundation in the principles and methods of inbound marketing! The uncontested inbound industry expert, Hubspot offers a suite of comprehensive video courses, including a barrage of additional materials, suggested readings, and practical templates ... all for FREE! 

Discover the basics of inbound, accelerate your email marketing strategies, or learn about content marketing best practices and methods. Here are some of the free certifications available from Hubspot:

  • Inbound Certification 

    The Inbound Certification is a comprehensive marketing course that covers the core elements of the Inbound Methodology.

    The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.

  • Email Marketing Certification 

    2.4 million emails are sent every second worldwide, but most of them are never opened. This advanced email marketing certification course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy that grows your business, and your career.

  • Content Marketing Certification 

    This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build an inbound content marketing machine that grows your business, and your career.

 

Good luck, and have fun driving leads to your business organically!
 


Learn How to Define and Attract Your Ideal Leads!

Have you created unique buyer personas so you can start nurturing your inbound leads? Download our free How to Create Accurate Buyer Personas eBook to learn about buyer personas, how to define the ideal customer, and how to gather data when creating your buyer personas.

Creating Accurate Buyer Personas


 

Have a Question? 

If you have a question or would just like to leave me your feedback on the blog, feel free to post your comment below!