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3 Essential Ways to Grow Your Business with Facebook

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like.jpgDid you know that there are more than 2 billion connections between local businesses and people on Facebook?

Also, there are approximately 70% of monthly active users in the U.S. and Canada that are connected to a local business on Facebook, according to statistics shared by Facebook about small businesses on Facebook.

We hope these statistics can show you that the use of Facebook Business Pages can really help your business grow and succeed in a competitive market for little to no cost!

Here are some tips on how to use Facebook to grow your business:

  1. Content

“Content is king." We hear it time and time again, but it’s true! Content really is king!

However, content and community need to co-exist for content to actually be king. If you want to grow your business with Facebook, you need to constantly have a high level of engagement on this platform.

How do you obtain this? By providing quality, high-levels of content, of course! The more content you provide, the better chance you have of your fans interacting with your posts.

Start by growing your community with content that’s shareable and even by investing in a Facebook Likes campaign.

In one of our previous blogs, we discussed the importance of investing in a Facebook campaign and how it will help you grow your brand on social media. First build your audience and then build trust and consistency with them through organic posts.

 

  1. Use Promoted Posts and Ads

Playing off what we just discussed above, it’s vital that you invest in promoted posts as well as ad campaigns in order to grow your business through Facebook.

Promoted posts and ads are used to target people that you want to target. So why not use them, right!? With promoted posts and ads, you’re getting more qualified, valuable leads as opposed to relying on organic reach to target your ideal market-base.

You should always consider using boosted posts or ads when:

a) You’re giving something away

or

b) Have a promotion on a product or service.

If you haven’t already heard, Facebook sort of penalizes Business Pages who use organic posts to solely push people to buy a product or install an app, Business Pages who use posts that push people to enter promotions with no real context, and Pages who use posts that reuse the exact same content from ads.

Facebook wants to create a good experience for their users, and promotional content is not one of them, according to a survey.

So what has Facebook done to “penalize” Business Pages who use these methods? Well, they’re decreasing the Pages’ high organic reach potential on these posts whenever these type of posts are detected by their algorithm. 

Since this change was implemented over the last year, Business Pages need to invest more and more in promoted posts and ads whenever they want to push a service or product. But it’s a smarter marketing move!

 

  1. Collect Testimonials & Reviews

If you want to grow your business with Facebook, it’s probably a good idea to increase the amount of testimonials and reviews on Facebook.

While you can’t encourage customers to review your business for incentives, you can put a sign at your business that lets customers know they can leave a review of your business on your Facebook page.

When you do grow a good list of reviews on your page, you can then take the best reviews and add them to your website.

To add a review, click on the timestamp of the review, click on the drop-down arrow and select Embed Post. Ask your digital marketing agency for assistance with this if you need it.

Facebook has also recently added a new feature called the “Very Responsive to Messages” badge. This badge shows people which Pages respond quickly and consistently to private messages.

To get the badge on your Page’s cover photo, your Page must have achieved both of the following over the last 7 days:

  • A response rate of 90%
  • A response time of 15 minutes

When your Page earns this badge, anyone can see it! This helps your customers and potential customers see that you care about your customers and you are on top of your customer service!

 

Facebook has helped business grow and succeed in many ways over the years of its existence.

Are you using Facebook to its fullest to help your small business grow?


 

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