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KathodeRay Media Blog

10 Steps to Creating an Effective Web Presence

Posted by Michele Brown on Jan 2, 2017 7:10:00 AM

An important part of modern marketing is how you use the internet. But you don't need a complex, thousand-dollar website to advertise online. Here are the 10 steps to creating a simple but effective web presence for your small business:

1. Be Present

It may seem silly to have to say this, but the first step to an effective web presence is to have a presence at all.

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Topics: Web Design, SEO, Inbound Marketing, Branding & Collateral

Custom WordPress Design: Easy Maintenance with a Professional Look

Posted by Michele Brown on Dec 27, 2016 9:08:00 AM

If you’re looking to build a new website – either from scratch, or to upgrade an old one – there’s probably a lot going through your head about just want you want from the new site. Almost every one of those requirements, however, can be simplified to one of two main things:

  1. A website that can be easily updated and maintained.
  2. A website that looks and feels AWESOME.

It doesn’t have to be a trade-off. Both goals can be achieved through a custom WordPress design.

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Topics: Web Design

Netiquette: Internet Etiquette & Why It Matters to Digital Marketing

Posted by Michele Brown on Nov 22, 2016 9:41:16 AM

Rules exist for a reason. Saying so may make me sound like your least favorite teacher, but that does not make it any less true. Have you ever wondered about the reasoning behind some of the internet’s dos and don’ts? Let’s look at a few of these rules and where they come from. Netiquette may be more important to your business than you think.

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Topics: Web Design, SEO

Cool CSS Tricks: Stylish Design

Posted by Michele Brown on Oct 27, 2016 10:36:39 AM

CSS can be deceptively simple once you know the right tricks. Today I’d like to share some of my favorite bits of css that look cool and are far easier than you might think.

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Topics: Web Design

Creating an Effective Website Header

Posted by Michele Brown on Oct 12, 2016 6:43:00 AM

You may have noticed just how common website headers have become. They are not actually a requirement, but they can be very useful. The header is common because it works.

That said, I should be clear that I have a very broad definition of a website header. There are many different ways to create one – and some are more effective than others. So how do you get started?

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Topics: Web Design

Website Navigation Made Easy

Posted by Michele Brown on Sep 30, 2016 10:00:00 AM

You’ve created some great content. You are ready to draw in new leads. So where is everybody?

If people are getting lost on your website – or worse, aren’t even entering – it may be time to rethink your navigation. Your website navigation is the roadmap people use to find your content. If the map is faulty, it doesn’t matter if the destination’s great.

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Topics: Web Design

How Important is a Responsive Landing Page?

Posted by Michele Brown on Sep 26, 2016 11:19:00 AM

Answer: very. But don't panic — responsive landing pages don't require purchasing expensive templates or extra tools. Instead, creating a responsive landing page is all about your mindset from the start. Are you designing responsively? Or do you still think of your website as a fixed canvas?

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Topics: Web Design, Inbound Marketing, Landing Pages

Do You Have a User Friendly Website, or are You Losing Customers?

Posted by Michele Brown on Sep 5, 2016 8:00:00 AM

You may remember from 6 Things to Consider when Designing your Website, that I argued your audience was one of the most important factors in web design. A website should always be user friendly, not a chore to use, because you want people to want to be there.

Why design a user friendly website? All the bells and whistles in the world can make your website as impressive or attention-grabbing as you want, but if people can’t or won’t use it, then the site is no use to you.

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Topics: Web Design, Content Marketing

6 Types of Calls-to-Action to Use in Your Blog

Posted by Emily Boziwick on Jul 12, 2016 8:00:00 AM

We know that calls-to-action (CTAs) are critical components of our website’s lead generation process, especially on our blog.

Visitors like to be told what to do when browsing through a website. Without CTAs, people reading your blog will have a hard time converting on your landing pages because of the lack of access to them.

In this blog, we’ll discuss 6 different types of calls-to action to use in your blog posts.

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Topics: Web Design

Tips for Small Business Homepage Design

Posted by Staff Writer on Jun 16, 2016 10:41:40 AM

Large businesses can afford to clutter their homepages.  Why you ask?  Because they already have established users, people who keep coming back and who are able to sift through ads and widgets to get to the information they need.  

As a small business owner you need to keep your homepage simple.  You want your homepage to communicate your product or service and stand out.

More importantly, your website should elicit a positive reaction from your visitors and not confuse them with being too busy or having too much clutter.  

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Topics: Web Design

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