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KathodeRay Media Blog

5 Ways to Use Live Streaming Effectively on Social Media

Posted by Emily Boziwick on Jan 4, 2017 2:44:52 PM

Video has been on the rise for some time now and it has been proven that social media users react to videos more strongly than they react to photos and text.

So, how does a brand use live streaming effectively to connect with their audience?

In this blog, we’ll discuss 5 ways to do just that.

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Topics: Social Media

5 Reasons Why Your Facebook Ads Aren’t Working

Posted by Emily Boziwick on Dec 15, 2016 6:00:00 AM

You’re in Facebook Ads Manager and you’re surprised to see a high cost per click and low number of impressions. So you ask yourself, ‘Why aren’t my Facebook ads working?’

Well, here are several reasons why your Facebook ads aren’t working and helpful tips to get your campaigns back on track.

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Topics: Social Media

4 Benefits of Using a Social Media Content Calendar

Posted by Emily Boziwick on Dec 1, 2016 6:00:00 AM

A successful social media marketing strategy requires organization. We’re all busy, and sometimes things like social media publishing falls through the cracks. That’s why creating a social media content calendar can be super helpful for keeping you organized and on top of your social media efforts.

In this blog, we’ll discuss 4 benefits of using a content calendar for your social posts.

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Topics: Social Media

How to Use Twitter Geolocation to Improve Your Local Marketing

Posted by Emily Boziwick on Nov 30, 2016 6:00:00 AM

As social media marketing professionals, we know how important it is to create engaging content on Twitter. But if you're not connecting with the right people, you're putting quality content out there that valuable people will never see!

If you haven’t heard of Twitter geolocation already, it’s a cool new way to reach more locals on Twitter. Using geolocation data can help you find the right people to connect with on Twitter and build local brand awareness.

In this blog, you’ll learn how to use Twitter geolocation and how to use to it build stronger local connections on Twitter and improve your local marketing.

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Topics: Social Media

4 Key Elements of a Social Media Content Plan

Posted by Emily Boziwick on Nov 22, 2016 6:00:00 AM

In order to have a successful social media marketing campaign, you first need to develop a social media content plan.

For the best results, a social media content plan can really help you understand what you plan on sharing with your fans, determine why it’s important to them, and successfully distribute content to your fans.

In this blog, we’ll discuss the 4 key elements of a social media content plan and how you can accomplish one.

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Topics: Social Media

Social Media Netiquette: 7 Online Etiquette Tips for Small Businesses

Posted by Emily Boziwick on Nov 7, 2016 8:00:00 AM

Using social media as a small business owner is a great tactic to get the ball rolling when gaining consumer awareness and building brand awareness.

However, social media etiquette can be a challenging concept to grasp in this ever-changing online world and the more comfortable you become with social media from a personal perspective, the more likely you are to forget that your social media channels for your business is still about business and maintaining a reputation.

That’s where social media netiquette comes in. In this blog, we’ll discuss 7 rules for social media netiquette and how to practice them.

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Topics: Social Media

5 Tips on How to Optimize Your Social Media Ads

Posted by Emily Boziwick on Aug 15, 2016 8:00:00 AM

Social media has become a core channel for digital marketers, and with the recent decline to organic reach on Facebook, social media ads are becoming more and more essential.

With the growth of mobile technology and the main use of social media being on mobile, social media ad optimization is key. Whether you’re advertising on Facebook, Twitter, Google+ or Pinterest, we’ve got some simple tips on how to optimize your social media ads so they perform better and you pay less.

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Topics: Social Media

5 Things to Consider Before Creating a New Social Media Account

Posted by Jamie Montgomery on Jul 26, 2016 2:00:15 PM

As new social media networks emerge, it can be tempting for a business to immediately jump on the bandwagon and create an account.

While it may appear to make sense, being on the newest and trendiest networking site in order to remain relevant, it might not be the right move for your business.

Here are a few things to consider before creating a new social media account to see if it’s the right thing for you:

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Topics: Social Media

13 Social Media Mistakes Most Companies Make

Posted by SEO Staff Writer on Jun 9, 2016 11:36:58 AM

Very few brands are doing social media correctly, and most of them probably don't have an explanation why. 

To kick your bad habits aside, learn from these 13 social media mistakes. 

Social Media Mistakes

1) Not Having a Social Media Strategy

Prior to doing anything on social media, the first thing your company should do is ask yourself what you want to get out of your social media efforts?

Are you looking to raise awareness of your brand? Do you want to increase traffic to your website? Or maybe you’re looking to use social media to pull in new customers.

Whatever you’re ultimately looking to gain from social media, make sure you’re setting goals and have established a plan for how your business is going to accomplish those goals.

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Topics: Social Media

Updates to the Facebook News Feed & What Marketers Need to Know

Posted by Emily Boziwick on Jun 2, 2016 11:56:26 AM

As a digital marketer, are you wondering how the Facebook News Feed works, what are the recent updates, and what factors determine your reach and engagement rate?

In this blog, we’ll discuss recent updates to the Facebook News Feed algorithm, how it affects you as a digital marketer, and how you can increase your Page’s visibility on Facebook.

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Topics: Social Media

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