Very few brands are doing social media correctly, and most of them probably don't have an explanation why.
To kick your bad habits aside, learn from these 13 social media mistakes.
Social Media Mistakes
1) Not Having a Social Media Strategy
Prior to doing anything on social media, the first thing your company should do is ask yourself what you want to get out of your social media efforts?
Are you looking to raise awareness of your brand? Do you want to increase traffic to your website? Or maybe you’re looking to use social media to pull in new customers.
Whatever you’re ultimately looking to gain from social media, make sure you’re setting goals and have established a plan for how your business is going to accomplish those goals.