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KathodeRay Media Blog

10 Steps to Creating an Effective Web Presence

Posted by Michele Brown on Jan 2, 2017 7:10:00 AM

An important part of modern marketing is how you use the internet. But you don't need a complex, thousand-dollar website to advertise online. Here are the 10 steps to creating a simple but effective web presence for your small business:

1. Be Present

It may seem silly to have to say this, but the first step to an effective web presence is to have a presence at all.

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Topics: Web Design, SEO, Inbound Marketing, Branding & Collateral

Netiquette: Internet Etiquette & Why It Matters to Digital Marketing

Posted by Michele Brown on Nov 22, 2016 9:41:16 AM

Rules exist for a reason. Saying so may make me sound like your least favorite teacher, but that does not make it any less true. Have you ever wondered about the reasoning behind some of the internet’s dos and don’ts? Let’s look at a few of these rules and where they come from. Netiquette may be more important to your business than you think.

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Topics: Web Design, SEO

Drive More Conversions: Align Your PPC & SEO Efforts

Posted by Emily Boziwick on Nov 1, 2016 6:00:00 AM

In order to connect with more qualified leads and drive more conversions in today’s ever-changing world of search, you need to create campaigns that align your PPC and SEO efforts.

With the different signals being upgraded and the overall updates to Google’s algorithm over the past year, it has presented new challenges for SEO strategists.


In this blog, we’ll discuss how to align PPC and SEO efforts to drive more conversions.

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Topics: SEO, PPC

How to Build Trust with Search Engines to Rank Higher in SERPs

Posted by Emily Boziwick on Aug 2, 2016 8:00:00 AM

Google and other search engines want to provide the best possible customer service experience to their users. That’s why they have algorithms in place to determine the trustworthiness of a website.

Trust plays a huge role when it comes to how search engines perceive your website and whether or not your website will succeed or fail.

So you might be asking yourself, ‘How do I build trust with search engines so that my website ranks well and is easily found?’

There are many different ways to build trust with search engines, so in this blog, we’ll show you some easy steps for how to get search engines to trust your website and rank higher in SERPs.

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Topics: SEO

The Do’s and Don’ts of an SEO-Friendly URL Structure

Posted by SEO Staff Writer on Jul 11, 2016 8:30:00 AM

Whether you’re creating a new site or you have an existing website, having an SEO-friendly URL structure helps search engines make sense of each page.

When search engines crawl a website, they look at your URL structure to see if it’s confusing or not. If search engines find it difficult to understand your website’s URL structure, then it’s possible that certain pages might not get indexed.

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Topics: SEO

How to Increase Customer Reviews Online

Posted by Emily Boziwick on Jun 21, 2016 12:41:32 PM

There’s no question that online customer reviews are important when you’re selling a product or service. We as consumers use the internet to do research before we buy a product or commit to a service, so what reviewers say online matters to us and influences our purchasing behaviors significantly.

The digital world has made this type of information readily available, 24/7, and people are relying less on family and friends for reviews and more on easy-to-access online customer review sites.

So how can you increase your customer reviews online that impact your overall search engine results and placement, especially in local listings?

We’ll get to that, but first, let’s talk about actually being visible on customer review sites.

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Topics: SEO

Small Business SEO Checklist [Infographic & Template]

Posted by SEO Staff Writer on Jun 1, 2016 11:26:18 AM

Looking for a checklist to use to improve your small business' SEO

Use our infographic as a guide or download our checklist as a step-by-step template that you can use to gain visibility within search engines. 

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Topics: SEO

What You Should Know About Using Keywords for SEO

Posted by SEO Staff Writer on May 26, 2016 9:15:27 AM

When using keywords for SEO, many businesses get it wrong.

They simply don’t know how to properly use keywords, and they still think that keywords are the main way to secure better rankings.

They’re not.

Keywords are still important for SEO, but their importance has been devalued.

Here’s what you should know:

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Topics: SEO

Keyword Research in Today’s SEO World

Posted by Staff Writer on May 20, 2016 10:30:00 AM

With the internet rapidly changing, and trends doing the same, it's your job to keep up!

2010 was all about keyword research. However, 2016 is going to be about keeping up with the latest trends

Businesses, no matter which type, need to keep an eye on the keywords that are consistently working for them and monitor the ones that are slowly falling off the radar. 

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Topics: SEO

The Different Parts of SEO: Getting to Know Each of Them

Posted by SEO Staff Writer on May 14, 2016 1:30:00 PM

Technically you can group SEO into two categories: on-page SEO and off-page SEO.

But if you're just learning your way around SEO, I think it makes more sense to group SEO into four parts;

  • On-Page SEO
  • Technical SEO
  • Off-Page SEO
  • Local SEO


Dissecting the 4 Parts of SEO


1) On-Page SEO

Normally, on-page SEO would refer to every aspect that involves optimizing the actual web pages for search. But I think it’s important to separate it from the technical elements, because when you say on-page SEO, the first thought that pops into many business’ heads are content and keywords. It’s one of the many stigmas surrounding SEO.

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Topics: SEO

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