Connect with us: 518.966.5600
f t g+ in Email

KathodeRay Media Blog

Drive More Conversions: Align Your PPC & SEO Efforts

Posted by Emily Boziwick on Nov 1, 2016 6:00:00 AM

In order to connect with more qualified leads and drive more conversions in today’s ever-changing world of search, you need to create campaigns that align your PPC and SEO efforts.

With the different signals being upgraded and the overall updates to Google’s algorithm over the past year, it has presented new challenges for SEO strategists.

 

In this blog, we’ll discuss how to align PPC and SEO efforts to drive more conversions.

Read More

Topics: SEO, PPC

Google Announces Retirement of AdWords Converted Clicks: How Will Your Ad Tracking Be Affected?

Posted by Emily Boziwick on Sep 8, 2016 8:00:00 AM

From the implementation of the expanded text ads to a makeover for displays ads that makes them more responsive, AdWords is becoming smarter and smarter.

After 15 years of the use of one of its most popular metrics, Google AdWords just recently announced a large change to their platform. As of the end of September, 2016, Google will eliminate their ‘converted click’ metric that has helped advertisers measure their converted clicks for 15 years.

So how are you as an advertiser affected by this change and how will you measure conversions going forward?

Read More

Topics: PPC

5 Tips for an Effective PPC Campaign

Posted by Jamie Montgomery on Aug 8, 2016 8:00:00 AM

A pay-per-click (PPC) campaign, when done effectively, can be a valuable and profitable tool for a business.  It can be a great way to reach out to new customers online that will likely be interested in your product.

However, in order to see the desired results, it’s important that your PPC campaign is implemented as well as possible.

Read More

Topics: PPC

Why Should I Implement a PPC Campaign?

Posted by Staff Writer on May 25, 2016 9:46:59 AM

The competition is strong when it comes to being visible in search results.

In addition to SEO practices, pay-per-click (PPC) can create more opportunities for your brand on the results page.

That’s where you want to be because if you’re not, your competition sure is!

Read More

Topics: PPC

A Daily, Weekly & Monthly Google AdWords Schedule

Posted by SEO Staff Writer on May 16, 2016 10:48:17 AM

Before jumping into an AdWords campaign, you should layout a schedule to keep yourself organized. 

Start with a specific schedule of items that you need to perform on a daily, weekly, monthly, and bi-monthly basis.

This schedule should be managed at a variety of levels, including the:

  • Account
  • Campaign
  • Ad Group
  • Keywords
  • and Ad Levels.

Google AdWords Schedule

Daily:

Key Outliers

Look for numbers that seem out of place and make changes if needed.

Read More

Topics: PPC

How to Improve Your Google AdWords Quality Score

Posted by Emily Boziwick on Apr 14, 2016 12:30:00 PM

Keyword quality score has a major impact on both the success of your campaigns and cost you will pay per click on your campaigns.

A high keyword quality score means that you will end up paying less for more ad impressions with higher conversion rates.

Take a look at these best practices for you to follow to improve quality score on your keywords:

Read More

Topics: PPC

How to Prepare for Seasonal Changes in Search Volume

Posted by Staff Writer on Mar 29, 2016 3:47:33 PM

The process of adapting pay-per-click advertising campaigns for seasonal changes is one of the most important things that you should understand for digital advertising.

Read More

Topics: PPC

What to Consider When Hiring a PPC Management Company

Posted by SEO Staff Writer on Feb 26, 2016 10:00:00 AM

Are you not seeing the results you’d like out of your pay per click campaign?

If you’ve been trying to manage your PPC campaign in-house, there are several indicators that show its time to hire a PPC agency.

Costly PPC Mistakes:

  • You want to improve your campaign, but don’t know how
  • You’re not using ad extensions
  • You’re spending your budget too quickly
  • You only have one campaign
  • You only have a few ad groups
  • You have less than 50 keywords
  • You haven’t used negative keywords
  • You mainly use broad match keywords
  • You aren’t analyzing your results
Read More

Topics: PPC

6 PPC Tips for Restoration Companies

Posted by SEO Staff Writer on Feb 18, 2016 8:00:00 AM

When people are faced with water or fire damage to their home or business, they’re looking for a quick solution to a serious problem.

To attract these customers, many restoration companies use pay per click ads.

Unfortunately, many restoration companies try PPC themselves and wonder why it’s not working. Some of the more common mistakes that I’ve seen include:

Read More

Topics: PPC

Starting a PPC Campaign: 8 Benefits for Small Businesses

Posted by SEO Staff Writer on Feb 2, 2016 10:38:52 AM

Starting a PPC campaign is a fantastic way to reach your customers online and acquire new leads

Instead of wasting advertising spend using traditional methods, pay per click (PPC) advertising allows you to reach customers that are already interested in your products and services.

Types of PPC Advertising

The most popular PPC advertising platform is Google AdWords, but two other platforms used by advertisers include Bing Ads and Facebook Advertising.

Read More

Topics: PPC

FREE Marketing Tips and News

We understand that as a small business owner or marketing director it is challenging to keep up on what is going on in marketing. Every Friday, our team will send an email with Marketing Tips and Latest Trends, assembled from content around the world.

  • Keep on Top of SEO Best Practices
  • Learn How to Use Social to Drive Business
  • Roll out and Generate Great Content

Sign Up Today:

Recent Posts

Yelp CTA