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KathodeRay Media Blog

4 Holiday Marketing Tips & Offers for Your Small Retail Business

Posted by Emily Boziwick on Dec 13, 2016 6:00:00 AM

Discounts during the holiday season are key for a small retail business. Everyone’s doing it, and for good reason! In order to keep up with big box retailers, you need to offer your customers some great deals that make them want to shop with you.

However, with these lower prices during the holiday season, customers may not want to pay the higher, regular prices when they come back. So, how do you still give your customers great offers during the holidays but also get them to return later?

The options are endless! Check out these 4 holiday marketing tips:

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Topics: Marketing & Business Tips

Inbound Marketing Tools You Can Actually Use

Posted by Sara Beth Jonassen on Sep 19, 2016 10:05:55 AM

Sure, the market is flooded with tools for businesses to attract website visitors, improve lead quality and convert customers. There's everything from social media management to content curation to keyword planning. 

Available inbound marketing tools cover the attract, covert, close and delight phases of your customer's buyer journey.

So, what are the biggies? And which inbound marketing tools will your business or organization actually use? 

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Topics: Inbound Marketing, Marketing & Business Tips

3 Free Inbound Marketing Tools

Posted by Sara Beth Jonassen on Aug 23, 2016 10:22:00 AM

Are you eager to ramp up your inbound marketing, but don't have a whole lot of budget to spend?

Maybe you want to test your current website for marketing success, or get a feel for inbound processes before allocating more marketing budget to inbound methods?

There may be a few of you who are looking to learn about the inbound methodology, getting a foundation in the concepts involved in organic customer attraction.

Well, worry not! There are a host of free tools available to help you get your inbound marketing foot in the door -  and we're going to share with you our top 3 biggies!

Check Out These 3 Free Inbound Marketing Tools:

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Topics: Inbound Marketing, Marketing & Business Tips

How To Increase Inbound Leads in 3 Easy Steps

Posted by Sara Beth Jonassen on Aug 18, 2016 9:53:22 AM

Before we discuss ways to increase your inbound leads, let's start at the beginning and answer the basic question: what ARE leads?

Well, according to Hubspot, a lead is a person who has indicated interest in your company's product or service in some way, shape, or form.

There is an important clarification to make here: an inbound lead isn't somebody that you drag, kicking and screaming, to your business.  Leads are naturally drawn to your business website because you provide exactly the answer or solutions they seek. And you make these answers or solutions readily available.

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Topics: Inbound Marketing, Marketing & Business Tips

7 Ways to Generate Leads Online

Posted by Staff Writer on Jul 26, 2016 2:01:14 PM

You have distributed mailers and posted flyers all over your area, and have your logo on about every shopping cart in your local grocery store. But, for some reason, you still aren't bringing in as many leads as you had hoped.

The good news is, there are dozens of ways to generate leads, and some may be better for your business than other! 

That is why I have compiled a list of the best ways to generate leads and what you need to know about them:

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Topics: Marketing & Business Tips

3 Key Stages in the Inbound Marketing Funnel

Posted by Sara Beth Jonassen on Jul 25, 2016 7:30:00 AM

For any strong inbound marketing plan to be effective, it must address the 3 stages of the buyer’s journey:

  1. Awareness Stage
  2. Consideration Stage
  3. Decision Stage

According to Hubspot, the “buyer’s journey is the active research process a potential buyer goes through leading up to a purchase.”

Keeping a model for this process in mind helps us as marketers to deliver exactly the right content, at exactly the right time.

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Topics: Content Marketing, Inbound Marketing, Marketing & Business Tips

6 Tips for Getting More Sales Referrals

Posted by Staff Writer on Jul 14, 2016 2:04:24 PM

B2B businesses such as lumber or construction are always on the lookout for more sales opportunities and new customers. 

Gaining more customers is always a good thing, and many of these businesses are built on relationships.  The best way to establish a relationship with your customer is through referrals.

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Topics: Marketing & Business Tips

How to Use Content Generation to Your Best Advantage

Posted by Sara Beth Jonassen on Jun 30, 2016 11:00:00 AM

Placing content onto your blog or website can be useful, with varying effectiveness, for driving leads to your site. However, content isn't always successful in this way.

Strong messaging that results in new leads is rarely a fluke; it's almost always by design.

Successful digital content has 3 common denominators: 1) it's directed to a specific buyer persona, 2) it answers their questions thoroughly, and 3), it provides the next logical action.

So, exactly how can your business use content generation to its best advantage?

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Topics: Content Marketing, Inbound Marketing, Marketing & Business Tips

The Most Useful Small Business Marketing Toolkit

Posted by SEO Staff Writer on May 9, 2016 9:02:48 AM

Most businesses don’t really have a great grasp of their marketing strategy.

To help, we’ve gathered a complete small business marketing toolkit that will aid you in reaching your firm’s goals.   


What’s Included?

  • Marketing Resources
  • Useful Articles
  • Helpful Tools
  • Free Guides
  • Free eBooks
  • Free Templates
  • Free Checklists
  • Marketing Analysis
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Topics: Marketing & Business Tips

9 Questions to Ask Before Hiring a Marketing Agency

Posted by Staff Writer on Feb 22, 2016 11:35:00 AM

You’ve reached a point where your business is either growing too fast, is stagnant, or worse- shrinking. 

After contemplating whether to hire someone in-house to help or hire a marketing agency, and weighing the pros and cons of each, you’ve decided that it is in your best interest to hire a marketing agency.

Now the question is, how do you chose the right one? 

Here are 8 questions to ask yourself, and the potential agency, to help you decide if they are a right fit:


1. Do they have the skills?

Chances are, a team of marketing professionals at an agency can offer you a diverse set of skills such as blogging, email marketing, SEO, web design, etc. 

When looking at agencies, the more one can offer you- the better.




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Topics: Marketing & Business Tips

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