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How to Improve Your Landing Page Experience

Posted by Emily Boziwick on Dec 21, 2016 6:00:00 AM

You could have an amazing ad campaign on social media, Google or Bing, but you may be hurting your results with the landing page that greets your visitors when they click your ad.

Landing pages are often the point a prospect reaches with your brand, so it’s imperative that you create an excellent first impression and deliver a great user experience.

If you’re seeing a high click-through rate on your ads but you’re just not seeing the conversions to match, you may want to improve your landing page experience with these tips:

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Topics: Content Marketing, Inbound Marketing, Landing Pages

How to Create a Landing Page in 5 Easy Steps

Posted by Sara Beth Jonassen on Nov 3, 2016 2:14:03 PM

 
Before you convert a visitor to a lead, or close a lead into a customer, you have to build effective landing pages. After all, you will use these pages to catalyze the conversion process.

What's a landing page? Well, according to Hubspot, it's "any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor's information through that form." In other words, all landing pages are web pages, but not all web pages are landing pages.

Think of a landing page as the welcome mat for your great content offer. It sets the tone for the rest of your visitor's experience and provides information about the offer: specific, details about how the offer addresses their pain point or problem, and why this information will benefit your visitor. It also provides a form to capture your visitor's information in exchange for offer fulfillment. 

Learn how to create a landing page in 5 easy steps:

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Topics: Inbound Marketing, Landing Pages

How Important is a Responsive Landing Page?

Posted by Michele Brown on Sep 26, 2016 11:19:00 AM

Answer: very. But don't panic — responsive landing pages don't require purchasing expensive templates or extra tools. Instead, creating a responsive landing page is all about your mindset from the start. Are you designing responsively? Or do you still think of your website as a fixed canvas?

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Topics: Web Design, Inbound Marketing, Landing Pages

6 Mistakes That Can Affect the Success of Your Landing Page

Posted by Jamie Montgomery on Sep 1, 2016 8:00:00 AM

Landing pages are a key part of the lead generation process.

Visitors on a landing page arrive there because they want what you are offering. It’s important to nurture this lead with your landing page, rather than drive them away from your site.

Check Out These 6 Mistakes to Avoid on Your Landing Page:

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Topics: Landing Pages

7 Tips for a High-Converting Landing Page

Posted by Staff Writer on Jun 27, 2016 2:00:00 PM

You have your marketing campaign all set up: you’ve got your blog, your call-to-action, but it just doesn’t seem like that many people are downloading your offer and you’re not sure what to do next. 

If this is the case, you might need to look at your landing page.  Your landing page might be turning visitors off for one reason or another. 

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Topics: Landing Pages

A Quick Guide to Landing Page Optimization

Posted by Staff Writer on Jun 9, 2016 11:40:14 AM

If you are running a marketing campaign, chances are you are sending your visitors to a landing page

According to Hubspot, a landing page is a web page that allows you to capture a visitor's information through a lead form.  It exists for the sole purpose of receiving a visitor’s information via that form. 

The purpose of the visitor filling out the form and providing information is so they can begin the conversion process - i.e. becoming a customer.

So really, a landing page is very significant for your business. 

Here are 5 quick tips for landing page optimization that you should keep in mind:

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Topics: Inbound Marketing, Landing Pages

How to Create a Successful Landing Page

Posted by Emily Boziwick on Nov 5, 2015 12:29:00 PM

A well-built landing page is one of the most important  components  of a successful  inbound   marketing campaign. Landing pages  highlight your visitor's problem or need and invite them to take an immediate action to help resolve it. This is where leads are born!

So why do some many businesses fail to use them at all?

 Yes, it’s good to give other pages on your site, like the homepage, a lot of thought. However, it’s equally important to build  a few landing pages into your website in order to generate leads and turn those leads into customers.

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Topics: Landing Pages

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