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KathodeRay Media Blog

10 Steps to Creating an Effective Web Presence

Posted by Michele Brown on Jan 2, 2017 7:10:00 AM

An important part of modern marketing is how you use the internet. But you don't need a complex, thousand-dollar website to advertise online. Here are the 10 steps to creating a simple but effective web presence for your small business:

1. Be Present

It may seem silly to have to say this, but the first step to an effective web presence is to have a presence at all.

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Topics: Web Design, SEO, Inbound Marketing, Branding & Collateral

How to Improve Your Landing Page Experience

Posted by Emily Boziwick on Dec 21, 2016 6:00:00 AM

You could have an amazing ad campaign on social media, Google or Bing, but you may be hurting your results with the landing page that greets your visitors when they click your ad.

Landing pages are often the point a prospect reaches with your brand, so it’s imperative that you create an excellent first impression and deliver a great user experience.

If you’re seeing a high click-through rate on your ads but you’re just not seeing the conversions to match, you may want to improve your landing page experience with these tips:

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Topics: Content Marketing, Inbound Marketing, Landing Pages

5 Lead Generation Mistakes You Need to Stop Making

Posted by Emily Boziwick on Dec 7, 2016 6:00:00 AM

As a marketer, if you can’t generate enough leads to feed to your sales team, or you’re not generating enough quality leads, you’re not alone. These are both common problems marketers face when it comes to lead generation.

But how can you fix it so you are generating quality leads and enough leads?

In this blog, we’ll discuss 5 lead generation mistakes most marketers make and how to turn that around to increase your sales!

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Topics: Inbound Marketing

9 Digital Marketing Tips You Will Actually Use

Posted by Sara Beth Jonassen on Nov 16, 2016 2:45:35 PM

It often seems like there's not enough time in the day to consider your digital marketing strategy. But there are a few time-tested ways to get skin in the game without reinventing the wheel.

So.... do you want to get a crash course in successful digital marketing strategy?

Here are 9 Digital Marketing Tips You Will Actually Use!


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Topics: Inbound Marketing

How to Create a Landing Page in 5 Easy Steps

Posted by Sara Beth Jonassen on Nov 3, 2016 2:14:03 PM

Before you convert a visitor to a lead, or close a lead into a customer, you have to build effective landing pages. After all, you will use these pages to catalyze the conversion process.

What's a landing page? Well, according to Hubspot, it's "any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor's information through that form." In other words, all landing pages are web pages, but not all web pages are landing pages.

Think of a landing page as the welcome mat for your great content offer. It sets the tone for the rest of your visitor's experience and provides information about the offer: specific, details about how the offer addresses their pain point or problem, and why this information will benefit your visitor. It also provides a form to capture your visitor's information in exchange for offer fulfillment. 

Learn how to create a landing page in 5 easy steps:

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Topics: Inbound Marketing, Landing Pages

Email Marketing 101: Why Relevant Content is Key

Posted by Sara Beth Jonassen on Nov 3, 2016 1:19:01 PM

Email marketing has come a very long way, indeed. Once upon a time, email marketers sent out a generic batch of emails to a monster list of unsegmented contacts and hoped to hit a target audience. It was the “cast a wide net” method. The idea being, send a large enough email blast, you’re bound to snag a few good leads.

However, marketing methods have changed dramatically, and it’s now widely accepted as ineffective (not to mention, bad form) to send huge email blasts to unsegmented lists.

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Topics: Inbound Marketing, Email Marketing

How to Improve the Quality of Your Inbound Leads in 3 Simple Steps

Posted by Sara Beth Jonassen on Oct 12, 2016 3:54:00 AM

Inbound marketing is a smart way of defining ideal customers and then attracting them to your website organically by offering content they seek. When it's working, your leads are custom-tailored to be in the market for your product or service.

If you're using inbound methods but producing leads that do not convert into sales, it can be mystifying and frustrating.

Don't worry! There are ways to improve your lead quality, and they have everything to do with going back to the basics of inbound methodology:

  1. Crafting lead generation to buyer personas
  2. Creating content for the buyer's journey
  3. Qualifying leads through content offers

Here are 3 steps to improving the quality of your inbound leads:

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Topics: Inbound Marketing

5 Statistics About Inbound Marketing You Need to Know

Posted by Emily Boziwick on Oct 7, 2016 8:00:00 AM

Inbound marketing has been the most effective marketing method for doing business online since 2006, according to HubSpot. Instead of the old outbound marketing method, which involves selling directly to consumers, inbound marketing focuses on creating quality content to draw users in to your company naturally.

Inbound marketing consists of four actions (Attract, Convert, Close, and Delight). There are several tools for each action that marketers use to accomplish these actions. For instance, in order to attract visitors to our products or services, we use blogs, targeted keywords, and social media.

So how effective is inbound marketing?

Here are 5 statistics about inbound marketing you need to know.

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Topics: Inbound Marketing

2 Main Reasons Why Non-Profits Should Start Using Inbound Marketing

Posted by Emily Boziwick on Oct 3, 2016 8:30:00 AM

It’s been proven by HubSpot research that companies that blog at least 15 times each month see 5 times more traffic than those that don’t. It’s also been proven by HubSpot research that companies who use HubSpot after a year generate 4.1 times more visitors and 3 times more leads per month than those who don’t.

That’s a huge impact, especially for non-profit industries. The reason? The whole “Buy me now!” approach doesn’t work anymore. Today, consumers are in the power position. Becoming a trusted source doesn’t happen with forced advertising. As a non-profit, you need to be caring, reputable, helpful, and reliable. And that isn’t going to happen overnight. So your best strategy is inbound marketing.

Here are 2 main reasons why non-profits should start using inbound marketing tactics:

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Topics: Inbound Marketing

How Important is a Responsive Landing Page?

Posted by Michele Brown on Sep 26, 2016 11:19:00 AM

Answer: very. But don't panic — responsive landing pages don't require purchasing expensive templates or extra tools. Instead, creating a responsive landing page is all about your mindset from the start. Are you designing responsively? Or do you still think of your website as a fixed canvas?

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Topics: Web Design, Inbound Marketing, Landing Pages

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