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Email Marketing 101: Why Relevant Content is Key

Posted by Sara Beth Jonassen on Nov 3, 2016 1:19:01 PM

Email marketing has come a very long way, indeed. Once upon a time, email marketers sent out a generic batch of emails to a monster list of unsegmented contacts and hoped to hit a target audience. It was the “cast a wide net” method. The idea being, send a large enough email blast, you’re bound to snag a few good leads.

However, marketing methods have changed dramatically, and it’s now widely accepted as ineffective (not to mention, bad form) to send huge email blasts to unsegmented lists.

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Topics: Inbound Marketing, Email Marketing

Analyzing 10,000+ Emails: Reasons Why I Open (& Don't Open) Emails

Posted by SEO Staff Writer on Sep 20, 2016 11:37:00 AM

I recently looked back at every marketing email I received in the last year and a half, which amounted to over 10,000 emails.

I didn’t include emails that I was expecting or any type of communication that I had with a company, I only looked at marketing emails.

The reason I did this was because I wanted to see why I opened certain emails and why I don’t open other emails.

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Topics: Email Marketing

How to Make Your Subscribers Actually Want to Open Your Email

Posted by Jamie Montgomery on Sep 13, 2016 8:00:00 AM

Having an engaging email subject line is crucial to your email campaign. Most people quickly skim an email subject line and decide whether or not to open it. It’s important to capture your readers’ attention as soon they see your email arrive in their inbox. After all, if people aren’t enticed to open your email, they’ll never see the great content inside you’ve created for them!

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Topics: Email Marketing

6 Design Tips to Creating Visually Appealing Email Newsletters

Posted by Staff Writer on Jul 26, 2016 1:30:00 PM

Businesses rely on email newsletters to build customer relationships and keep their business in the mind of their audience. The power of a newsletter has a lot of benefits, which is why many small businesses work to ensure their newsletter design is visually appealing.

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Topics: Email Marketing

How to Write a Successful Follow Up Email

Posted by Emily Boziwick on Jul 21, 2016 8:00:00 AM

The follow up email. An important and strategic want to nurture your leads after they have given you their personal information in exchange for an offer on your website. But how do you write a follow up email that helps you as a marketer accomplish your end goal?

In this blog, we’ll discuss some key email marketing tips that will help you understand how to write a successful follow up email.

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Topics: Email Marketing

5 Tips on Writing Great Email Newsletters

Posted by Staff Writer on Jul 5, 2016 1:00:00 PM

Email newsletters are a great way to build trust and relationships.  If they include promotional content, they’ll also grow revenue. The key is to make sure your subscribers actually read them.

Here are 5 tips for making sure your email newsletters get opened, read, and your readers take action:

1. Create Relevant Subject Lines

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Topics: Email Marketing

3 Different Types of Email Marketing You Could Be Sending Out

Posted by Emily Boziwick on Jun 23, 2016 8:30:00 AM

While you may be sending out some great emails that are visually appealing, include personalization, calls-to-actions, and great deals, you may be overlooking some opportunities.

Different types of emails going to specific groups of recipients can improve your overall sales.

Here are 3 different types of email marketing you could be sending:

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Topics: Email Marketing

Successful Email Marketing Campaign Tips for Small Businesses

Posted by Staff Writer on Jun 22, 2016 11:00:00 AM

You've decided to start using email marketing more and take advantage of the cheap visibility it gives your company.  However, you're just not getting the return rate that you hoped for.  

What are you doing wrong? Are your customers even reading your emails?

You know your business better than anyone else.  To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid the trap of just blasting out self-promotional messages. This only leads to recipients hitting the delete button more than opening your message.

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Topics: Email Marketing

A Guide to Email Marketing for Small Businesses

Posted by Staff Writer on Jun 14, 2016 9:52:41 AM

So, you're a small business owner who is ready to take your marketing initiatives up a notch - great!

Many people think that marketing through email doesn't work, but that couldn't be further from the truth. Email marketing is a great way to reach your customers - plus, it's cheap.  

Here are some tips to keep in mind when jumping into email marketing: 

 

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Topics: Email Marketing

How to Write Engaging Email Newsletter Content

Posted by Emily Boziwick on Oct 22, 2015 11:01:00 AM

Email newsletters are a great way to build relationships with your clients and customers while turning them into promoters for your business. They are also a good way to nurture your leads into customers.

But how do you get your customers and potential customers to actually open and read your eNewsletter?

First and foremost, you have to create engaging email newsletter content. Here are 5 tips on how to write engaging contentfor email newsletters:

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Topics: Email Marketing

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