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KathodeRay Media Blog

How to Write Blogs That Rank High in Search

Posted by Emily Boziwick on Jan 11, 2017 6:00:00 AM

The search result at the top position on Google actually gets 33% of the total search traffic for that keyword, according to Search Engine Watch.

If you want your content to be seen, it’s simple. You need to rank high, if not #1 in search. So how do you do that? By writing compelling content of course!

In this blog, we’ll discuss how to write SEO-friendly blogs that rank high in search.

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Topics: Content Marketing

How to Improve Your Landing Page Experience

Posted by Emily Boziwick on Dec 21, 2016 6:00:00 AM

You could have an amazing ad campaign on social media, Google or Bing, but you may be hurting your results with the landing page that greets your visitors when they click your ad.

Landing pages are often the point a prospect reaches with your brand, so it’s imperative that you create an excellent first impression and deliver a great user experience.

If you’re seeing a high click-through rate on your ads but you’re just not seeing the conversions to match, you may want to improve your landing page experience with these tips:

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Topics: Content Marketing, Inbound Marketing, Landing Pages

Do You Have a User Friendly Website, or are You Losing Customers?

Posted by Michele Brown on Sep 5, 2016 8:00:00 AM

You may remember from 6 Things to Consider when Designing your Website, that I argued your audience was one of the most important factors in web design. A website should always be user friendly, not a chore to use, because you want people to want to be there.

Why design a user friendly website? All the bells and whistles in the world can make your website as impressive or attention-grabbing as you want, but if people can’t or won’t use it, then the site is no use to you.

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Topics: Web Design, Content Marketing

How to Write Enticing Blog Titles Readers Can’t Resist

Posted by Emily Boziwick on Aug 5, 2016 8:00:00 AM

You may have great blog content, but is your title enticing?

The first thing that will attract readers to your blog is the title, so in order to make sure your blog is read by visitors, you need to nail the title.

There are several factors impacting a successful blog title. Is the title intriguing? How long is the title? What kind of words are you using?

We’ve put together some simple tips on how to write enticing blog titles to make sure your awesome content actually gets read.

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Topics: Content Marketing

3 Key Stages in the Inbound Marketing Funnel

Posted by Sara Beth Jonassen on Jul 25, 2016 7:30:00 AM

For any strong inbound marketing plan to be effective, it must address the 3 stages of the buyer’s journey:

  1. Awareness Stage
  2. Consideration Stage
  3. Decision Stage

According to Hubspot, the “buyer’s journey is the active research process a potential buyer goes through leading up to a purchase.”

Keeping a model for this process in mind helps us as marketers to deliver exactly the right content, at exactly the right time.

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Topics: Content Marketing, Inbound Marketing, Marketing & Business Tips

How to Use Content Generation to Your Best Advantage

Posted by Sara Beth Jonassen on Jun 30, 2016 11:00:00 AM

Placing content onto your blog or website can be useful, with varying effectiveness, for driving leads to your site. However, content isn't always successful in this way.

Strong messaging that results in new leads is rarely a fluke; it's almost always by design.

Successful digital content has 3 common denominators: 1) it's directed to a specific buyer persona, 2) it answers their questions thoroughly, and 3), it provides the next logical action.

So, exactly how can your business use content generation to its best advantage?

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Topics: Content Marketing, Inbound Marketing, Marketing & Business Tips

Why Content Marketing Isn’t Benefiting Your Business

Posted by SEO Staff Writer on Jun 20, 2016 3:41:15 PM

Have you ever wondered if content marketing actually works or why your business isn't benefiting from content marketing?

Businesses are quick to say that content marketing doesn't work. In reality, many businesses expect quick results, and probably aren't doing it correctly in the first place. 

Content marketing can help business achieve long-term results, if they're willing to put the work in to get to that point.

See if your business has made these mistakes in the past and how you can learn from them moving forward.


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Topics: Content Marketing

5 Simple Tips on How to Write More Engaging Content

Posted by Emily Boziwick on Sep 22, 2015 11:00:00 AM

When you’re competing with billions of other businesses online, it can be hard to set yourself apart from the competition.

The good news is you can develop a following by writing engaging website content. When you create engaging content, visitors will stay on your site longer, improving your overall rank in search engines.

Here are 5 simple tips on how to write more engaging content:


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Topics: Content Marketing

How to Create Content That Stands Out

Posted by Sara Beth Jonassen on Aug 27, 2015 11:00:00 AM

According to marketing research firm Ascend2, the #1 goal of marketers is to improve engagement through their marketing strategies. And engagement begins with content that stands out from the pack, grabs your target audience's attention with a title that addresses their specific needs, and then keeps them reading by providing helpful resources, tips, and concrete solutions.

Writing engaging content for a variety of clients means wearing many different hats--getting into the mindset of your current target audience. It's a lot like fiction writing. As a short fiction writer, I know that pulling the reader into the story with a compelling title and irresistible opening sentence is the first order of business. After that, you keep them engaged by telling a story they can relate to on a personal or human level.

When I'm creating content for a professional accounting firm, my writing tone and style is vastly different then when I'm writing for a brick-and-mortar storefront business. This makes your content relatable to one distinct persona. Part of standing out from the crowd is dead-on specificity and a custom-tailored tone of voice.

How do you do it? Here are a few simple tips:

  • Research content that your target persona will be searching
  • Write in the same tone of voice you would use on the telephone with the target
  • Don't forget to include keywords in your target's language in the meta description
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Topics: Content Marketing

Why Engaging Content on Google+ is Important to My Business

Posted by Emily Boziwick on Aug 18, 2015 11:00:00 AM

Over 300 million people are active on Google+. But do you find yourself asking what is Google+ actually doing for my business and why is Google+ important for my business? In this blog, we’ll explain what Google+ does for your website and why it’s important to create killer content on Google+.

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Topics: Content Marketing

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