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KathodeRay Media Blog

10 Steps to Creating an Effective Web Presence

Posted by Michele Brown on Jan 2, 2017 7:10:00 AM

An important part of modern marketing is how you use the internet. But you don't need a complex, thousand-dollar website to advertise online. Here are the 10 steps to creating a simple but effective web presence for your small business:

1. Be Present

It may seem silly to have to say this, but the first step to an effective web presence is to have a presence at all.

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Topics: Web Design, SEO, Inbound Marketing, Branding & Collateral

16 Elements in Every Effective Branding Strategy

Posted by SEO Staff Writer on Mar 8, 2016 10:30:00 AM

In every effective branding strategy, there is a checklist of elements that businesses use to ensure best practices.

This blog offers a step-by-step guide on how you can create a successful branding strategy for your business.

Competitive Analysis

Establish who your direct competitors are, what you can learn from them and how you plan to differentiate yourself from them.

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Topics: Branding & Collateral

4 Essential Marketing Materials You Need to Promote Your Business

Posted by Emily Boziwick on Mar 4, 2016 4:04:09 PM

So much of marketing these days is digital, and for good reason! However, it’s still important to focus some of your marketing dollars on tangible promotional items and printed materials.

Non-digital marketing materialsare crucial to helping you promote your business in the physical world.

In this blog, we’ll discuss 4 essential marketing materials you need to promote your business:

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Topics: Branding & Collateral

How Do I Prepare Artwork for Print?

Posted by Tom Clark on Aug 22, 2015 12:15:00 PM

What you need to know about file preparation for printing

“It is inevitable as a business owner that at some point you will need a document or an ad created for printing. It’s also inevitable as a business owner that the person you hired to create these documents or ads is either on vacation or out sick, and it’s up to you to make the press deadline of 5:00pm that day. Now what?” 

We are republishing this helpful blog because, at one time or another, you've probably found yourself in exactly this position! How do I prepare artwork for print without my designer present?

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Topics: Branding & Collateral

Don't Be A Dummy: Preparing Files for Print

Posted by KathodeRay Media on May 2, 2013 6:00:01 AM

What you need to know about file preparation for printing

“It is inevitable as a business owner that at some point you will need a document or an ad created for printing. It’s also inevitable as a business owner that the person you hired to create these documents or ads is either on vacation or out sick, and it’s up to you to make the press deadline of 5:00pm that day. Now what?” 

Well don’t panic, not just yet. I’ve assembled this quick guide with things you need to know, to help you get that print piece out the door, with as few hiccups as possible. Now I’m not going to try to teach good design or layout practices, or even teach you color theory. What I will point out are the things that will help you understand what the printer is asking for, and what this means to you so that you can get that document or ad completed.

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Topics: Branding & Collateral

Print is Dead...Not!! And It Never Will Be

Posted by Chelsea James on Mar 5, 2013 7:23:34 AM

There has never been a better time to utilize quality print media effectively to reach your audience… print is not dead! And here’s why.

The argument has been made that print is dead (or dying) and that digital media has taken over. Well, I agree that the landscape has changed considerably in the last 5-10 years, and that digital media is definitely here to stay. I also think that digital media a necessity to be used in your business’s marketing strategy and should not be overlooked; It’s important to keep up with the times and not be left in the dust.

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Topics: Branding & Collateral

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