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KathodeRay Media Blog

Netiquette: Internet Etiquette & Why It Matters to Digital Marketing

Posted by Michele Brown on Nov 22, 2016 9:41:16 AM

Rules exist for a reason. Saying so may make me sound like your least favorite teacher, but that does not make it any less true. Have you ever wondered about the reasoning behind some of the internet’s dos and don’ts? Let’s look at a few of these rules and where they come from. Netiquette may be more important to your business than you think.

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Topics: Web Design, SEO

4 Key Elements of a Social Media Content Plan

Posted by Emily Boziwick on Nov 22, 2016 6:00:00 AM

In order to have a successful social media marketing campaign, you first need to develop a social media content plan.

For the best results, a social media content plan can really help you understand what you plan on sharing with your fans, determine why it’s important to them, and successfully distribute content to your fans.

In this blog, we’ll discuss the 4 key elements of a social media content plan and how you can accomplish one.

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Topics: Social Media

9 Digital Marketing Tips You Will Actually Use

Posted by Sara Beth Jonassen on Nov 16, 2016 2:45:35 PM

It often seems like there's not enough time in the day to consider your digital marketing strategy. But there are a few time-tested ways to get skin in the game without reinventing the wheel.

So.... do you want to get a crash course in successful digital marketing strategy?

Here are 9 Digital Marketing Tips You Will Actually Use!


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Topics: Inbound Marketing

Social Media Netiquette: 7 Online Etiquette Tips for Small Businesses

Posted by Emily Boziwick on Nov 7, 2016 8:00:00 AM

Using social media as a small business owner is a great tactic to get the ball rolling when gaining consumer awareness and building brand awareness.

However, social media etiquette can be a challenging concept to grasp in this ever-changing online world and the more comfortable you become with social media from a personal perspective, the more likely you are to forget that your social media channels for your business is still about business and maintaining a reputation.

That’s where social media netiquette comes in. In this blog, we’ll discuss 7 rules for social media netiquette and how to practice them.

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Topics: Social Media

How to Create a Landing Page in 5 Easy Steps

Posted by Sara Beth Jonassen on Nov 3, 2016 2:14:03 PM

Before you convert a visitor to a lead, or close a lead into a customer, you have to build effective landing pages. After all, you will use these pages to catalyze the conversion process.

What's a landing page? Well, according to Hubspot, it's "any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor's information through that form." In other words, all landing pages are web pages, but not all web pages are landing pages.

Think of a landing page as the welcome mat for your great content offer. It sets the tone for the rest of your visitor's experience and provides information about the offer: specific, details about how the offer addresses their pain point or problem, and why this information will benefit your visitor. It also provides a form to capture your visitor's information in exchange for offer fulfillment. 

Learn how to create a landing page in 5 easy steps:

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Topics: Inbound Marketing, Landing Pages

Email Marketing 101: Why Relevant Content is Key

Posted by Sara Beth Jonassen on Nov 3, 2016 1:19:01 PM

Email marketing has come a very long way, indeed. Once upon a time, email marketers sent out a generic batch of emails to a monster list of unsegmented contacts and hoped to hit a target audience. It was the “cast a wide net” method. The idea being, send a large enough email blast, you’re bound to snag a few good leads.

However, marketing methods have changed dramatically, and it’s now widely accepted as ineffective (not to mention, bad form) to send huge email blasts to unsegmented lists.

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Topics: Inbound Marketing, Email Marketing

Drive More Conversions: Align Your PPC & SEO Efforts

Posted by Emily Boziwick on Nov 1, 2016 6:00:00 AM

In order to connect with more qualified leads and drive more conversions in today’s ever-changing world of search, you need to create campaigns that align your PPC and SEO efforts.

With the different signals being upgraded and the overall updates to Google’s algorithm over the past year, it has presented new challenges for SEO strategists.


In this blog, we’ll discuss how to align PPC and SEO efforts to drive more conversions.

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Topics: SEO, PPC

Cool CSS Tricks: Stylish Design

Posted by Michele Brown on Oct 27, 2016 10:36:39 AM

CSS can be deceptively simple once you know the right tricks. Today I’d like to share some of my favorite bits of css that look cool and are far easier than you might think.

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Topics: Web Design

Creating an Effective Website Header

Posted by Michele Brown on Oct 12, 2016 6:43:00 AM

You may have noticed just how common website headers have become. They are not actually a requirement, but they can be very useful. The header is common because it works.

That said, I should be clear that I have a very broad definition of a website header. There are many different ways to create one – and some are more effective than others. So how do you get started?

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Topics: Web Design

How to Improve the Quality of Your Inbound Leads in 3 Simple Steps

Posted by Sara Beth Jonassen on Oct 12, 2016 3:54:00 AM

Inbound marketing is a smart way of defining ideal customers and then attracting them to your website organically by offering content they seek. When it's working, your leads are custom-tailored to be in the market for your product or service.

If you're using inbound methods but producing leads that do not convert into sales, it can be mystifying and frustrating.

Don't worry! There are ways to improve your lead quality, and they have everything to do with going back to the basics of inbound methodology:

  1. Crafting lead generation to buyer personas
  2. Creating content for the buyer's journey
  3. Qualifying leads through content offers

Here are 3 steps to improving the quality of your inbound leads:

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Topics: Inbound Marketing

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