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KathodeRay Media Blog

Emily Boziwick

Emily Boziwick
Emily is passionate about implementing and evaluating digital marketing strategies that help small businesses succeed. At KathodeRay, Emily is responsible for various inbound marketing strategies including copywriting, social media marketing, email marketing, metrics and reporting analysis, and ad optimization and monitoring.

Recent Posts

How to Write Blogs That Rank High in Search

Posted by Emily Boziwick on Jan 11, 2017 6:00:00 AM

The search result at the top position on Google actually gets 33% of the total search traffic for that keyword, according to Search Engine Watch.

If you want your content to be seen, it’s simple. You need to rank high, if not #1 in search. So how do you do that? By writing compelling content of course!

In this blog, we’ll discuss how to write SEO-friendly blogs that rank high in search.

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Topics: Content Marketing

5 Ways to Use Live Streaming Effectively on Social Media

Posted by Emily Boziwick on Jan 4, 2017 2:44:52 PM

Video has been on the rise for some time now and it has been proven that social media users react to videos more strongly than they react to photos and text.

So, how does a brand use live streaming effectively to connect with their audience?

In this blog, we’ll discuss 5 ways to do just that.

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Topics: Social Media

How to Improve Your Landing Page Experience

Posted by Emily Boziwick on Dec 21, 2016 6:00:00 AM

You could have an amazing ad campaign on social media, Google or Bing, but you may be hurting your results with the landing page that greets your visitors when they click your ad.

Landing pages are often the point a prospect reaches with your brand, so it’s imperative that you create an excellent first impression and deliver a great user experience.

If you’re seeing a high click-through rate on your ads but you’re just not seeing the conversions to match, you may want to improve your landing page experience with these tips:

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Topics: Content Marketing, Inbound Marketing, Landing Pages

5 Reasons Why Your Facebook Ads Aren’t Working

Posted by Emily Boziwick on Dec 15, 2016 6:00:00 AM

You’re in Facebook Ads Manager and you’re surprised to see a high cost per click and low number of impressions. So you ask yourself, ‘Why aren’t my Facebook ads working?’

Well, here are several reasons why your Facebook ads aren’t working and helpful tips to get your campaigns back on track.

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Topics: Social Media

4 Holiday Marketing Tips & Offers for Your Small Retail Business

Posted by Emily Boziwick on Dec 13, 2016 6:00:00 AM

Discounts during the holiday season are key for a small retail business. Everyone’s doing it, and for good reason! In order to keep up with big box retailers, you need to offer your customers some great deals that make them want to shop with you.

However, with these lower prices during the holiday season, customers may not want to pay the higher, regular prices when they come back. So, how do you still give your customers great offers during the holidays but also get them to return later?

The options are endless! Check out these 4 holiday marketing tips:

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Topics: Marketing & Business Tips

5 Lead Generation Mistakes You Need to Stop Making

Posted by Emily Boziwick on Dec 7, 2016 6:00:00 AM

As a marketer, if you can’t generate enough leads to feed to your sales team, or you’re not generating enough quality leads, you’re not alone. These are both common problems marketers face when it comes to lead generation.

But how can you fix it so you are generating quality leads and enough leads?

In this blog, we’ll discuss 5 lead generation mistakes most marketers make and how to turn that around to increase your sales!

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Topics: Inbound Marketing

4 Benefits of Using a Social Media Content Calendar

Posted by Emily Boziwick on Dec 1, 2016 6:00:00 AM

A successful social media marketing strategy requires organization. We’re all busy, and sometimes things like social media publishing falls through the cracks. That’s why creating a social media content calendar can be super helpful for keeping you organized and on top of your social media efforts.

In this blog, we’ll discuss 4 benefits of using a content calendar for your social posts.

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Topics: Social Media

How to Use Twitter Geolocation to Improve Your Local Marketing

Posted by Emily Boziwick on Nov 30, 2016 6:00:00 AM

As social media marketing professionals, we know how important it is to create engaging content on Twitter. But if you're not connecting with the right people, you're putting quality content out there that valuable people will never see!

If you haven’t heard of Twitter geolocation already, it’s a cool new way to reach more locals on Twitter. Using geolocation data can help you find the right people to connect with on Twitter and build local brand awareness.

In this blog, you’ll learn how to use Twitter geolocation and how to use to it build stronger local connections on Twitter and improve your local marketing.

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Topics: Social Media

4 Key Elements of a Social Media Content Plan

Posted by Emily Boziwick on Nov 22, 2016 6:00:00 AM

In order to have a successful social media marketing campaign, you first need to develop a social media content plan.

For the best results, a social media content plan can really help you understand what you plan on sharing with your fans, determine why it’s important to them, and successfully distribute content to your fans.

In this blog, we’ll discuss the 4 key elements of a social media content plan and how you can accomplish one.

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Topics: Social Media

Social Media Netiquette: 7 Online Etiquette Tips for Small Businesses

Posted by Emily Boziwick on Nov 7, 2016 8:00:00 AM

Using social media as a small business owner is a great tactic to get the ball rolling when gaining consumer awareness and building brand awareness.

However, social media etiquette can be a challenging concept to grasp in this ever-changing online world and the more comfortable you become with social media from a personal perspective, the more likely you are to forget that your social media channels for your business is still about business and maintaining a reputation.

That’s where social media netiquette comes in. In this blog, we’ll discuss 7 rules for social media netiquette and how to practice them.

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Topics: Social Media

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