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KathodeRay Media Blog

Cool CSS Tricks: Stylish Design

Posted by Michele Brown on Oct 27, 2016 10:36:39 AM

CSS can be deceptively simple once you know the right tricks. Today I’d like to share some of my favorite bits of css that look cool and are far easier than you might think.

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Topics: Web Design

Creating an Effective Website Header

Posted by Michele Brown on Oct 12, 2016 6:43:00 AM

You may have noticed just how common website headers have become. They are not actually a requirement, but they can be very useful. The header is common because it works.

That said, I should be clear that I have a very broad definition of a website header. There are many different ways to create one – and some are more effective than others. So how do you get started?

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Topics: Web Design

How to Improve the Quality of Your Inbound Leads in 3 Simple Steps

Posted by Sara Beth Jonassen on Oct 12, 2016 3:54:00 AM

Inbound marketing is a smart way of defining ideal customers and then attracting them to your website organically by offering content they seek. When it's working, your leads are custom-tailored to be in the market for your product or service.

If you're using inbound methods but producing leads that do not convert into sales, it can be mystifying and frustrating.

Don't worry! There are ways to improve your lead quality, and they have everything to do with going back to the basics of inbound methodology:

  1. Crafting lead generation to buyer personas
  2. Creating content for the buyer's journey
  3. Qualifying leads through content offers

Here are 3 steps to improving the quality of your inbound leads:

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Topics: Inbound Marketing

5 Statistics About Inbound Marketing You Need to Know

Posted by Emily Boziwick on Oct 7, 2016 8:00:00 AM

Inbound marketing has been the most effective marketing method for doing business online since 2006, according to HubSpot. Instead of the old outbound marketing method, which involves selling directly to consumers, inbound marketing focuses on creating quality content to draw users in to your company naturally.

Inbound marketing consists of four actions (Attract, Convert, Close, and Delight). There are several tools for each action that marketers use to accomplish these actions. For instance, in order to attract visitors to our products or services, we use blogs, targeted keywords, and social media.

So how effective is inbound marketing?

Here are 5 statistics about inbound marketing you need to know.

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Topics: Inbound Marketing

2 Main Reasons Why Non-Profits Should Start Using Inbound Marketing

Posted by Emily Boziwick on Oct 3, 2016 8:30:00 AM

It’s been proven by HubSpot research that companies that blog at least 15 times each month see 5 times more traffic than those that don’t. It’s also been proven by HubSpot research that companies who use HubSpot after a year generate 4.1 times more visitors and 3 times more leads per month than those who don’t.

That’s a huge impact, especially for non-profit industries. The reason? The whole “Buy me now!” approach doesn’t work anymore. Today, consumers are in the power position. Becoming a trusted source doesn’t happen with forced advertising. As a non-profit, you need to be caring, reputable, helpful, and reliable. And that isn’t going to happen overnight. So your best strategy is inbound marketing.

Here are 2 main reasons why non-profits should start using inbound marketing tactics:

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Topics: Inbound Marketing

Website Navigation Made Easy

Posted by Michele Brown on Sep 30, 2016 10:00:00 AM

You’ve created some great content. You are ready to draw in new leads. So where is everybody?

If people are getting lost on your website – or worse, aren’t even entering – it may be time to rethink your navigation. Your website navigation is the roadmap people use to find your content. If the map is faulty, it doesn’t matter if the destination’s great.

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Topics: Web Design

How Important is a Responsive Landing Page?

Posted by Michele Brown on Sep 26, 2016 11:19:00 AM

Answer: very. But don't panic — responsive landing pages don't require purchasing expensive templates or extra tools. Instead, creating a responsive landing page is all about your mindset from the start. Are you designing responsively? Or do you still think of your website as a fixed canvas?

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Topics: Web Design, Inbound Marketing, Landing Pages

Analyzing 10,000+ Emails: Reasons Why I Open (& Don't Open) Emails

Posted by Ryan Hanehan on Sep 20, 2016 11:37:00 AM

I recently looked back at every marketing email I received in the last year and a half, which amounted to over 10,000 emails.

I didn’t include emails that I was expecting or any type of communication that I had with a company, I only looked at marketing emails.

The reason I did this was because I wanted to see why I opened certain emails and why I don’t open other emails.

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Topics: Email Marketing

Inbound Marketing Tools You Can Actually Use

Posted by Sara Beth Jonassen on Sep 19, 2016 10:05:55 AM

Sure, the market is flooded with tools for businesses to attract website visitors, improve lead quality and convert customers. There's everything from social media management to content curation to keyword planning. 

Available inbound marketing tools cover the attract, covert, close and delight phases of your customer's buyer journey.

So, what are the biggies? And which inbound marketing tools will your business or organization actually use? 

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Topics: Inbound Marketing, Marketing & Business Tips

How to Make Your Subscribers Actually Want to Open Your Email

Posted by Jamie Montgomery on Sep 13, 2016 8:00:00 AM

Having an engaging email subject line is crucial to your email campaign. Most people quickly skim an email subject line and decide whether or not to open it. It’s important to capture your readers’ attention as soon they see your email arrive in their inbox. After all, if people aren’t enticed to open your email, they’ll never see the great content inside you’ve created for them!

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Topics: Email Marketing

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