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KathodeRay Media Blog

How to Write Blogs That Rank High in Search

Posted by Emily Boziwick on Jan 11, 2017 6:00:00 AM

The search result at the top position on Google actually gets 33% of the total search traffic for that keyword, according to Search Engine Watch.

If you want your content to be seen, it’s simple. You need to rank high, if not #1 in search. So how do you do that? By writing compelling content of course!

In this blog, we’ll discuss how to write SEO-friendly blogs that rank high in search.

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Topics: Content Marketing

5 Ways to Use Live Streaming Effectively on Social Media

Posted by Emily Boziwick on Jan 4, 2017 2:44:52 PM

Video has been on the rise for some time now and it has been proven that social media users react to videos more strongly than they react to photos and text.

So, how does a brand use live streaming effectively to connect with their audience?

In this blog, we’ll discuss 5 ways to do just that.

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Topics: Social Media

10 Steps to Creating an Effective Web Presence

Posted by Michele Brown on Jan 2, 2017 7:10:00 AM

An important part of modern marketing is how you use the internet. But you don't need a complex, thousand-dollar website to advertise online. Here are the 10 steps to creating a simple but effective web presence for your small business:

1. Be Present

It may seem silly to have to say this, but the first step to an effective web presence is to have a presence at all.

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Topics: Web Design, SEO, Inbound Marketing, Branding & Collateral

Custom WordPress Design: Easy Maintenance with a Professional Look

Posted by Michele Brown on Dec 27, 2016 9:08:00 AM

If you’re looking to build a new website – either from scratch, or to upgrade an old one – there’s probably a lot going through your head about just want you want from the new site. Almost every one of those requirements, however, can be simplified to one of two main things:

  1. A website that can be easily updated and maintained.
  2. A website that looks and feels AWESOME.

It doesn’t have to be a trade-off. Both goals can be achieved through a custom WordPress design.

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Topics: Web Design

How to Improve Your Landing Page Experience

Posted by Emily Boziwick on Dec 21, 2016 6:00:00 AM

You could have an amazing ad campaign on social media, Google or Bing, but you may be hurting your results with the landing page that greets your visitors when they click your ad.

Landing pages are often the point a prospect reaches with your brand, so it’s imperative that you create an excellent first impression and deliver a great user experience.

If you’re seeing a high click-through rate on your ads but you’re just not seeing the conversions to match, you may want to improve your landing page experience with these tips:

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Topics: Content Marketing, Inbound Marketing, Landing Pages

5 Reasons Why Your Facebook Ads Aren’t Working

Posted by Emily Boziwick on Dec 15, 2016 6:00:00 AM

You’re in Facebook Ads Manager and you’re surprised to see a high cost per click and low number of impressions. So you ask yourself, ‘Why aren’t my Facebook ads working?’

Well, here are several reasons why your Facebook ads aren’t working and helpful tips to get your campaigns back on track.

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Topics: Social Media

4 Holiday Marketing Tips & Offers for Your Small Retail Business

Posted by Emily Boziwick on Dec 13, 2016 6:00:00 AM

Discounts during the holiday season are key for a small retail business. Everyone’s doing it, and for good reason! In order to keep up with big box retailers, you need to offer your customers some great deals that make them want to shop with you.

However, with these lower prices during the holiday season, customers may not want to pay the higher, regular prices when they come back. So, how do you still give your customers great offers during the holidays but also get them to return later?

The options are endless! Check out these 4 holiday marketing tips:

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Topics: Marketing & Business Tips

5 Lead Generation Mistakes You Need to Stop Making

Posted by Emily Boziwick on Dec 7, 2016 6:00:00 AM

As a marketer, if you can’t generate enough leads to feed to your sales team, or you’re not generating enough quality leads, you’re not alone. These are both common problems marketers face when it comes to lead generation.

But how can you fix it so you are generating quality leads and enough leads?

In this blog, we’ll discuss 5 lead generation mistakes most marketers make and how to turn that around to increase your sales!

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Topics: Inbound Marketing

4 Benefits of Using a Social Media Content Calendar

Posted by Emily Boziwick on Dec 1, 2016 6:00:00 AM

A successful social media marketing strategy requires organization. We’re all busy, and sometimes things like social media publishing falls through the cracks. That’s why creating a social media content calendar can be super helpful for keeping you organized and on top of your social media efforts.

In this blog, we’ll discuss 4 benefits of using a content calendar for your social posts.

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Topics: Social Media

How to Use Twitter Geolocation to Improve Your Local Marketing

Posted by Emily Boziwick on Nov 30, 2016 6:00:00 AM

As social media marketing professionals, we know how important it is to create engaging content on Twitter. But if you're not connecting with the right people, you're putting quality content out there that valuable people will never see!

If you haven’t heard of Twitter geolocation already, it’s a cool new way to reach more locals on Twitter. Using geolocation data can help you find the right people to connect with on Twitter and build local brand awareness.

In this blog, you’ll learn how to use Twitter geolocation and how to use to it build stronger local connections on Twitter and improve your local marketing.

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Topics: Social Media

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