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3 Free Inbound Marketing Tools

Posted by Sara Beth Jonassen on Aug 23, 2016 10:22:00 AM

Are you eager to ramp up your inbound marketing, but don't have a whole lot of budget to spend?

Maybe you want to test your current website for marketing success, or get a feel for inbound processes before allocating more marketing budget to inbound methods?

There may be a few of you who are looking to learn about the inbound methodology, getting a foundation in the concepts involved in organic customer attraction.

Well, worry not! There are a host of free tools available to help you get your inbound marketing foot in the door -  and we're going to share with you our top 3 biggies!

Check Out These 3 Free Inbound Marketing Tools:

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Topics: Inbound Marketing, Marketing & Business Tips

How To Increase Inbound Leads in 3 Easy Steps

Posted by Sara Beth Jonassen on Aug 18, 2016 9:53:22 AM

Before we discuss ways to increase your inbound leads, let's start at the beginning and answer the basic question: what ARE leads?

Well, according to Hubspot, a lead is a person who has indicated interest in your company's product or service in some way, shape, or form.

There is an important clarification to make here: an inbound lead isn't somebody that you drag, kicking and screaming, to your business.  Leads are naturally drawn to your business website because you provide exactly the answer or solutions they seek. And you make these answers or solutions readily available.

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Topics: Inbound Marketing, Marketing & Business Tips

5 Tips on How to Optimize Your Social Media Ads

Posted by Emily Boziwick on Aug 15, 2016 8:00:00 AM

Social media has become a core channel for digital marketers, and with the recent decline to organic reach on Facebook, social media ads are becoming more and more essential.

With the growth of mobile technology and the main use of social media being on mobile, social media ad optimization is key. Whether you’re advertising on Facebook, Twitter, Google+ or Pinterest, we’ve got some simple tips on how to optimize your social media ads so they perform better and you pay less.

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Topics: Social Media

A Basic Google Analytics Guide for Measuring SEO

Posted by Ryan Hanehan on Aug 10, 2016 11:30:00 AM

Like any area of marketing, if you’re not measuring performance, you’re not gaining any insight that will allow you to improve. Luckily for businesses and marketers, Google Analytics provides a free and easy way to track the success of your online marketing efforts.

Learning how to navigate around the platform and understanding what to look for is a valuable skill even if you’re a business owner. While there are numerous metrics and tactics you can use to measure the success of an SEO campaign, this post provides you with a basic guide to measuring SEO. 

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Topics: SEO

5 Tips for an Effective PPC Campaign

Posted by Jamie Montgomery on Aug 8, 2016 8:00:00 AM

A pay-per-click (PPC) campaign, when done effectively, can be a valuable and profitable tool for a business.  It can be a great way to reach out to new customers online that will likely be interested in your product.

However, in order to see the desired results, it’s important that your PPC campaign is implemented as well as possible.

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Topics: PPC

How to Write Enticing Blog Titles Readers Can’t Resist

Posted by Emily Boziwick on Aug 5, 2016 8:00:00 AM

You may have great blog content, but is your title enticing?

The first thing that will attract readers to your blog is the title, so in order to make sure your blog is read by visitors, you need to nail the title.

There are several factors impacting a successful blog title. Is the title intriguing? How long is the title? What kind of words are you using?

We’ve put together some simple tips on how to write enticing blog titles to make sure your awesome content actually gets read.

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Topics: Content Marketing

How to Build Trust with Search Engines to Rank Higher in SERPs

Posted by Emily Boziwick on Aug 2, 2016 8:00:00 AM

Google and other search engines want to provide the best possible customer service experience to their users. That’s why they have algorithms in place to determine the trustworthiness of a website.

Trust plays a huge role when it comes to how search engines perceive your website and whether or not your website will succeed or fail.

So you might be asking yourself, ‘How do I build trust with search engines so that my website ranks well and is easily found?’

There are many different ways to build trust with search engines, so in this blog, we’ll show you some easy steps for how to get search engines to trust your website and rank higher in SERPs.

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Topics: SEO

7 Ways to Generate Leads Online

Posted by Staff Writer on Jul 26, 2016 2:01:14 PM

You have distributed mailers and posted flyers all over your area, and have your logo on about every shopping cart in your local grocery store. But, for some reason, you still aren't bringing in as many leads as you had hoped.

The good news is, there are dozens of ways to generate leads, and some may be better for your business than other! 

That is why I have compiled a list of the best ways to generate leads and what you need to know about them:

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Topics: Marketing & Business Tips

5 Things to Consider Before Creating a New Social Media Account

Posted by Jamie Montgomery on Jul 26, 2016 2:00:15 PM

As new social media networks emerge, it can be tempting for a business to immediately jump on the bandwagon and create an account.

While it may appear to make sense, being on the newest and trendiest networking site in order to remain relevant, it might not be the right move for your business.

Here are a few things to consider before creating a new social media account to see if it’s the right thing for you:

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Topics: Social Media

6 Design Tips to Creating Visually Appealing Email Newsletters

Posted by Staff Writer on Jul 26, 2016 1:30:00 PM

Businesses rely on email newsletters to build customer relationships and keep their business in the mind of their audience. The power of a newsletter has a lot of benefits, which is why many small businesses work to ensure their newsletter design is visually appealing.

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Topics: Email Marketing

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