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KathodeRay Media Blog

Analyzing 10,000+ Emails: Reasons Why I Open (& Don't Open) Emails

Posted by Ryan Hanehan on Sep 20, 2016 11:37:00 AM

I recently looked back at every marketing email I received in the last year and a half, which amounted to over 10,000 emails.

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Topics: Email Marketing

Inbound Marketing Tools You Can Actually Use

Posted by Sara Beth Jonassen on Sep 19, 2016 10:05:55 AM

Sure, the market is flooded with tools for businesses to attract website visitors, improve lead quality and convert customers. There's everything from social media management to content curation to keyword planning. 

Available inbound marketing tools cover the attract, covert, close and delight phases of your customer's buyer journey.

So, what are the biggies? And which inbound marketing tools will your business or organization actually use? 

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Topics: Inbound Marketing, Marketing & Business Tips

How to Make Your Subscribers Actually Want to Open Your Email

Posted by Jamie Montgomery on Sep 13, 2016 8:00:00 AM

Having an engaging email subject line is crucial to your email campaign. Most people quickly skim an email subject line and decide whether or not to open it. It’s important to capture your readers’ attention as soon they see your email arrive in their inbox. After all, if people aren’t enticed to open your email, they’ll never see the great content inside you’ve created for them!

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Topics: Email Marketing

Google Announces Retirement of AdWords Converted Clicks: How Will Your Ad Tracking Be Affected?

Posted by Emily Boziwick on Sep 8, 2016 8:00:00 AM

From the implementation of the expanded text ads to a makeover for displays ads that makes them more responsive, AdWords is becoming smarter and smarter.

After 15 years of the use of one of its most popular metrics, Google AdWords just recently announced a large change to their platform. As of the end of September, 2016, Google will eliminate their ‘converted click’ metric that has helped advertisers measure their converted clicks for 15 years.

So how are you as an advertiser affected by this change and how will you measure conversions going forward?

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Topics: PPC

Do You Have a User Friendly Website, or are You Losing Customers?

Posted by Michele Brown on Sep 5, 2016 8:00:00 AM

You may remember from 6 Things to Consider when Designing your Website, that I argued your audience was one of the most important factors in web design. A website should always be user friendly, not a chore to use, because you want people to want to be there.

Why design a user friendly website? All the bells and whistles in the world can make your website as impressive or attention-grabbing as you want, but if people can’t or won’t use it, then the site is no use to you.

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Topics: Web Design, Content Marketing

6 Mistakes That Can Affect the Success of Your Landing Page

Posted by Jamie Montgomery on Sep 1, 2016 8:00:00 AM

Landing pages are a key part of the lead generation process.

Visitors on a landing page arrive there because they want what you are offering. It’s important to nurture this lead with your landing page, rather than drive them away from your site.

Check Out These 6 Mistakes to Avoid on Your Landing Page:

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Topics: Landing Pages

7 Tips for A Successful Inbound Marketing Strategy

Posted by Staff Writer on Aug 26, 2016 2:42:12 PM

To have a successful business you must learn the different approaches and strategies that will work best for you. I’m sure you have heard of the inbound marketing methodology.  Truth is, having an understanding of these practices is vital to the growth and success of your business.  It doesn’t matter how busy you are; the importance of marketing cannot be ignored. 

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Topics: Inbound Marketing

3 Free Inbound Marketing Tools

Posted by Sara Beth Jonassen on Aug 23, 2016 10:22:00 AM

Are you eager to ramp up your inbound marketing, but don't have a whole lot of budget to spend?

Maybe you want to test your current website for marketing success, or get a feel for inbound processes before allocating more marketing budget to inbound methods?

There may be a few of you who are looking to learn about the inbound methodology, getting a foundation in the concepts involved in organic customer attraction.

Well, worry not! There are a host of free tools available to help you get your inbound marketing foot in the door -  and we're going to share with you our top 3 biggies!

Check Out These 3 Free Inbound Marketing Tools:

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Topics: Inbound Marketing, Marketing & Business Tips

How To Increase Inbound Leads in 3 Easy Steps

Posted by Sara Beth Jonassen on Aug 18, 2016 9:53:22 AM

Before we discuss ways to increase your inbound leads, let's start at the beginning and answer the basic question: what ARE leads?

Well, according to Hubspot, a lead is a person who has indicated interest in your company's product or service in some way, shape, or form.

There is an important clarification to make here: an inbound lead isn't somebody that you drag, kicking and screaming, to your business.  Leads are naturally drawn to your business website because you provide exactly the answer or solutions they seek. And you make these answers or solutions readily available.

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Topics: Inbound Marketing, Marketing & Business Tips

5 Tips on How to Optimize Your Social Media Ads

Posted by Emily Boziwick on Aug 15, 2016 8:00:00 AM

Social media has become a core channel for digital marketers, and with the recent decline to organic reach on Facebook, social media ads are becoming more and more essential.

With the growth of mobile technology and the main use of social media being on mobile, social media ad optimization is key. Whether you’re advertising on Facebook, Twitter, Google+ or Pinterest, we’ve got some simple tips on how to optimize your social media ads so they perform better and you pay less.

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Topics: Social Media

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